Global Scans · Millennials · Weekly Summary

• [New] By 2030, millennials and Gen Z will dominate the U.S. population and drive 60% of retail sales growth. Digiday
• [New] By 2048, ~ $100 trillion will be inherited by Gen X, Millennials and Gen Z in the U.S. Activant Capital
• [New] In the US, there will be 36 million Gen Z workers, a bit more than the 35 million Millennials. Floowi Talent
• [New] Gen Z and Millennials in 2026 will be scent-stacking - layering different fragrances to create their own unique scents. Pharmacy Daily
• Two-thirds of Gen Z and millennials own AI stocks, most plan to hold them for the long term, and the majority expect AI to outperform the S&P 500 over the next decade. Walterboro Live
• The Motley Fool's 2026 Investor Outlook and Predictions Report found that, while recession and inflation topped investors' concerns, 68% of Gen Z and 64% of millennials plan to increase their stock investments in 2026, compared to just 46% of Gen X and 39% of baby boomers. Yahoo Finance
• More than half of gardeners expect to spend more time gardening in 2026, and Millennials and Gen Z lead that increase. Brands In Blooms
• Brazil shows even faster adoption: 45% of consumers used AI-based beverage recommendations in the past year (compared with 27% in the US), and 70% say they are very likely to use them in 2027, with the highest enthusiasm among millennials. EY
• With forecasts suggesting millennials will account for more than half of the superyacht sector's business by 2030, the influence of next-generation clients is only set to accelerate - and the yachts emerging today are already beginning to reflect that reality. Burgess Yachts
• In both Europe and the US, Gen Z and Millennials are increasingly booking trips at shorter notice, often securing transport and accommodation within weeks rather than months: Between 50 and 60% of Gen Z and Millennials plan holidays with less lead time now compared to a year ago. Mintel
• That consumers across the board (but particularly Gen Zs and Millennials) will be drinking less alcohol in 2026. Yahoo Life
• By 2026, Gen Z will make up 27% of workers worldwide, passing Millennials to become the biggest group. Floowi Talent
• Millennials and Gen Z workers, who will make up the majority of the workforce by 2026, want more than a paycheck. Writers
• By 2030, Gen Z and Millennials will make up roughly 75% of the global workforce. Why 2026 could be a breakthrough year for financial wel
• 35% of Gen Z respondents and 32% of Millennials plan to switch their primary bank within six months, with digital-first platforms such as Chime, Venmo, and Cash App making it easier to move funds without a traditional banking relationship. FinTech Global
• In 2026, both Millennials and Gen Z will embrace self-service in customer support over regular human support. BrandLoom
• By 2026, 59% of Gen Z and 53% of Millennials will use BNPL at least once, compared with just 41% of Gen X and 24% of Baby Boomers. / USA Host Merchant Services
• More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%. NextSmartBusiness
• In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending. BrandLoom
• If a Gen Z-targeted TikTok video goes viral, it might be seen by Millennials or Gen X too - it should not alienate them completely. Ticket Fairy
• You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer

Last updated: 12 April 2026