[New] According to key data points from a BTS study from Deloitte, Gen Z and millennial parents expect to rely more on social media as they hunt for deals, with 54% of millennials using it for price comparison, versus 53% of Gen Z respondents.
WWD
[New] By 2030, Gen Z (born between 1995 and 2010) will comprise 35% of the workforce and Millennials (born between 1981 and 1994) will represent 40%.
Skift Meetings
Again, young people are more likely to take the first step and start investing, with more than two in five (41%) Gen Z and a third of Millennials considering setting up a small, regular investment in 2027. / UK
The Investment Association
Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role.
Linda Martin
Generational shifts, especially millennials forming families and boomers retiring, will reshape where and how Australians live and spend.
Property Update
By 2026, millennials and Generation Z will turn to jelly beans and gummy bears at different moments in their lives, whether for consumption or as fashion items.
valorinternational
Gen Z and Millennials will embrace asymmetrical colorful styles in 2026, especially in fashion and beauty.
Yahoo
Fortune Gen Z and millennials will get life insurance if it's super cheap or free.
Fortune
More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages.
Simon Kucher
Thanks to the $124 trillion Great Wealth Transfer, millennials and Gen Z are expecting an average inheritance of $106,000 per person.
Fortune
Gen Z and Millennials are projected to make up 75% of the workforce by 2030 - and we still have little clue as to how to engage them.
Skift Meetings
Last updated: 14 June 2026
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