[New] The Generation Y, or Millennials (born 1981-1996) segment is likely to register a CAGR of 13.6% from 2026 to 2034.Market Data Forecast
(Deloitte) Younger professionals are using AI beyond basic productivity: 79% of Gen Zs and millennials use AI to identify learning opportunities, while 72% of Gen Zs and 69% of millennials use it for career advice.
SeoProfy
Millennials, on average, think they will need only $875,000 to fund 20 years in retirement.
Natixis Investment Managers
Globally, 76% of Gen Z and Millennials prefer to see visuals in advertising, compared with just 48% of Baby Boomers, so getting health and wellness visuals right for younger age groups will make a significant impression.
Gen Z and Millennial Wellness
The top reasons younger generations choose their employer include good work / life balance (25% of Gen Z and 31% of millennials), learning and development opportunities, and high salary or other financial benefits (19% of Gen Z and 22% of millennials).
TalentHR
Looking further ahead, Gen Z and Millennials are projected to make up 74% of the global workforce by 2030.
www.limelightdigital.co.uk
The national median home price is on track to hit $1 million by 2050 - just as millennials reach the traditional retirement age.
Fox Business
60% of clients expect their wealth manager to use AI, and trust in AI is particularly high among Millennials and wealthy clients.
Apiax>
40% of millennials and Generation Z express interest in solo travel opportunities indicating a shifting demographic preference toward individual exploration.
Market Data Forecast
Long as Canada's housing strategy does not commit to having home values stall, Millennials and Gen Z will be faced with unaffordable rents and mortgages.
Generation Squeeze
90% of millennials and 77% of Gen Z will stay within the U.S. for their trips, with cities leading the way for 70% of Gen Z travelers and 44% of millennials.
TravelAge West
Roughly half of Gen Z consumers and 43% of millennials plan to take a trip over Memorial Day weekend, compared to 29% of Gen X individuals and 21% of baby boomers, the PwC poll found.
Yahoo Travel
How Gen Zs and millennials define success, navigate uncertainty, weigh tradeoffs, and engage with employers will continue to shape workplaces and help set the norms that Gen Alpha will encounter as they begin entering the workforce in a few years.
Forbes
According to key data points from a BTS study from Deloitte, Gen Z and millennial parents expect to rely more on social media as they hunt for deals, with 54% of millennials using it for price comparison, versus 53% of Gen Z respondents.
WWD
Last updated: 06 September 2026
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