Global Scans · Millennials · Weekly Summary

• [New] 40% of millennials and Generation Z express interest in solo travel opportunities indicating a shifting demographic preference toward individual exploration. Market Data Forecast
• [New] Long as Canada's housing strategy does not commit to having home values stall, Millennials and Gen Z will be faced with unaffordable rents and mortgages. Generation Squeeze
• [New] 90% of millennials and 77% of Gen Z will stay within the U.S. for their trips, with cities leading the way for 70% of Gen Z travelers and 44% of millennials. TravelAge West
• [New] Roughly half of Gen Z consumers and 43% of millennials plan to take a trip over Memorial Day weekend, compared to 29% of Gen X individuals and 21% of baby boomers, the PwC poll found. Yahoo Travel
• [New] How Gen Zs and millennials define success, navigate uncertainty, weigh tradeoffs, and engage with employers will continue to shape workplaces and help set the norms that Gen Alpha will encounter as they begin entering the workforce in a few years. Forbes
• [New] According to key data points from a BTS study from Deloitte, Gen Z and millennial parents expect to rely more on social media as they hunt for deals, with 54% of millennials using it for price comparison, versus 53% of Gen Z respondents. WWD
• By 2030, Gen Z (born between 1995 and 2010) will comprise 35% of the workforce and Millennials (born between 1981 and 1994) will represent 40%. Skift Meetings
• Again, young people are more likely to take the first step and start investing, with more than two in five (41%) Gen Z and a third of Millennials considering setting up a small, regular investment in 2027. / UK The Investment Association
• Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role. Linda Martin
• Generational shifts, especially millennials forming families and boomers retiring, will reshape where and how Australians live and spend. Property Update
• By 2026, millennials and Generation Z will turn to jelly beans and gummy bears at different moments in their lives, whether for consumption or as fashion items. valorinternational
• Gen Z and Millennials will embrace asymmetrical colorful styles in 2026, especially in fashion and beauty. Yahoo
• Fortune Gen Z and millennials will get life insurance if it's super cheap or free. Fortune
• More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages. Simon Kucher

Last updated: 21 June 2026