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Global Scans · Augmented reality · Weekly Summary


  • [New] Beauty tech encompassing AI personalization, AR try-ons, and smart skincare devices was valued at $66.16 billion in 2024 and is projected to reach $172.99 billion by 2030 at a 17.9% CAGR. www.limelightdigital.co.uk
  • [New] Over 171 million people use VR globally, with the user base projected to reach 216 million by the end of 2026. SQ Magazine
  • [New] The number of AR users in the U.S. is expected to grow as follows: 5 million in 2024, 100.1 million in 2025, 103.9 million in 2026, and 106.9 million in 2027. Market.us
  • [New] 92% of consumers surveyed believe AR will transform how people shop, learn, and interact online. Kivicube Blog
  • [New] PwC projects VR and AR technologies will deliver a $1.5 trillion boost to global GDP by 2030. SQ Magazine
  • Mainstream coverage is again circling an Apple AR device expected within months, which shifts developer roadmaps and investor attention. Glass Almanac
  • AR revenue is projected to surpass US$ 340 billion by 2028. Market.us
  • Around 72% of luxury fashion consumers in the UK expect AR to be incorporated into their shopping experience. Market.us
  • Augmented reality and AI merge: Expect further integration of AI with AR and VR, especially in consumer products like Meta's new Ray-Ban smart glasses and Apple's Vision Pro, offering more immersive, AI-powered experiences. Opace Digital Agency
  • AR revenue is expected to surpass US$ 50 billion by 2027. Market.us
  • By 2026, the foundational standards for Web AR will be mature and widely implemented. App Development | Frame Sixty
  • By 2026, browser-based AR will support complex physics, multiplayer interactions, and sophisticated game mechanics. App Development | Frame Sixty
  • Snap's partnership with Niantic Spatial for location-based AR experiences demonstrates they understand that killer AR applications will be contextual and socially-connected-which plays directly into their core competency as a social platform. Next Reality
  • More than two-thirds of US residents expect AR to become part of daily life, and 82% plan to use AR and VR more often in the future. Bayelsa Watch
  • By the time consumer Specs launch in 2026, there should already be a library of proven AR experiences with demonstrated user engagement and revenue potential. Next Reality
  • Enterprise software developers and augmented reality application creators should begin considering how their solutions might integrate with Apple's smart glasses platform. BUSINESS 2.0 NEWS
  • The timing of a potential late 2026 unveiling would position Apple's smart glasses launch to compete directly with expected next-generation products from established augmented reality companies. BUSINESS 2.0 NEWS
  • By 2026, the Augmented Reality Web will be more accessible, powerful, and integrated into our daily digital lives. App Development | Frame Sixty
  • Amazon is reportedly aiming consumer AR glasses for late 2026-early 2027. Glass Almanac

Last updated: 24 May 2026



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