[New] The AR/VR retail segment is expected to grow at 28-32% CAGR through 2033, supported by improving hardware capabilities, declining hardware costs, and expanding consumer familiarity with immersive technologies.
Persistence Market Research
[New] The global AR investment scale will hit $747.3 billion in 2026, with a massive 86% of brands reporting that AR directly drives new sales channels.
Kivicube Blog
[New] AR Smart glasses (by display type) are expected to grow at the fastest pace, with a CAGR of over 38% from 2026 to 2033.
Bayelsa Watch
[New] In 2026, there will be around 1,106 million AR users.
Bayelsa Watch
[New] In 2026, total AR revenue per user will reach USD 351 billion, followed by AR Advertising at USD 258.7 billion (73.7%), AR Hardware at USD 85.9 billion (24.5%), and AR Software at USD 6.4 billion (1.8%).
Bayelsa Watch
[New] The AR-in-e-commerce segment will reach USD 38.55 billion by 2030 at a 35.8% CAGR.
Bayelsa Watch
[New] Over the next three years, the most significant trend will be the expansion of AR and VR into smaller markets through affordable devices and localized content.Verified Market Reports
[New] Augmented VR is still evolving, but several trends suggest how it may develop in the coming years and how it could reshape everyday life.INAIRSPACE
By device type, the smart glasses/AR glasses segment is projected to grow at the fastest CAGR in the upcoming period from 2026 to 2035.
Precedence Research
Snap's Specs roadmap targets 2026 for smaller AR glasses, translating research demos into retail devices sooner than many expected.
Glass Almanac
Samsung plans consumer AR glasses in 2026, tethered to phones with an eye-level camera.
Glass Almanac
Apple plans AR glasses around 2026, tying hardware to its AI push.
Glass Almanac
Snap will start selling consumer AR Specs in 2026, challenging phone-first AR.
Glass Almanac
Asia Pacific is expected to register the fastest growth rate during the forecasted period, driven by expansion of AR/VR applications and industry 4.0 and smart manufacturing.
Navistrat Analytics
Snapchat's AR Specs are expected to reach consumers in 2026 in a form factor people may actually wear publicly.
The Off Label
The entertainment & gaming segment is predicted to grow at the strongest CAGR of approximately 17.38% during 2026-2035, driven by increasing adoption of immersive gaming experiences and virtual reality integration.
GlobeNewswire
With a projected CAGR of 18.9% (2025-2035), AR/VR technologies are expected to redefine user interaction, business operations, and digital engagement across multiple industries worldwide.
openpr
By drastically shortening the material development process, AI-driven design could accelerate the creation of smart materials for applications ranging from holographic and VR or AR displays to adaptive optical systems and smart windows that respond to their environment.
ScienceDaily
In 2026, users can expect to control their AR environments without cumbersome devices, allowing for a more immersive experience.
TechSphere Daily
OpenAI is developing consumer devices alongside models - a move that could fold large-language / vision tools into AR interfaces.
Glass Almanac
Excitement builds for 7 AR trends in 2026 that could upend how we see screens.
Glass Almanac
Last updated: 05 April 2026
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