Global Scans · Generation Y (Millennials) · Weekly Summary

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WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] Forrester found that 70% of B2B buyers are projected to be millennials by 2025 - and because they are already used to online buying due to its efficiency and constant availability, they are poised to cause a major shift in B2B practices. Shopify
• [New] With the Great Wealth Transfer underway, millennials are expected to inherit more than any other generation - a whopping $46 trillion over the next 25 years. Traders Magazine
• Over 74% of Gen Z and 77% of millennials believe that GenAI will impact their roles within 2026. Filta
• By 2025, Gen Z is expected to outnumber millennials on Instagram, with a 72.5% penetration rate. eMarketer
• Family travel has evolved significantly, with the American Express report revealing that 58% of Millennials and Gen Z parents surveyed plan to bring their extended family on vacation in 2025, as opposed to 31% of their Gen X and Baby Boomer counterparts. Travel Documented
• By 2025, Millennials are expected to make up 75% of the global workforce. tavant
• Millennials will pick up the inheritance baton sometime around 2038, expected to inherit $46 trillion over the next 25 years. AOL
• Millennials and Gen Z will make up 75% of tradeshow attendees by 2030. The Food Institute
• By 2030, Millennials and Gen Z will dominate global travel, prioritising sustainability in their choices. English
• Millennials are driving the low-alcohol and no-alcohol trend, with non-alcoholic drinks consumption estimated to increase by a third by 2026. Fadaro Foods
• Millennials and Gen Z Dominate: Approximately 45% of podcast listeners by 2025 will belong to the Millennial and Gen Z demographics. UMA Technology

Last updated: 12 October 2025