Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] In reality, by 2026, Millennials will include new parents, senior leaders and career switchers, while Baby Boomers will range from full-time workers to active retirees. Journalism UK
• [New] Baby Boomers are in the process of transferring an estimated $84 trillion to Gen X, Millennials, and Gen Z through 2045. Leo Wang's Blog
• [New] Half of Gen Z (55%) employees plan on looking for a new job in 2026, compared to 39% of Millennials, 30% of Gen X, and only 6% of Baby Boomers employees. Morningstar, Inc.
• [New] The surge in Millennials and Gen Zers taking out American Express cards is definitely down to the financial services provider going big on sponsorship, it says. City AM
• Millennials represent the largest share of recent homebuyers, signaling current demand, and 55% are expected to inherit wealth over the next five years, indicating future demand. Federal Register
• Four in ten Millennials cite health claims as a key purchase driver but expect them to stand up to tough scrutiny, and 55% of global consumers believe brands providing scientific information around health claims are more trustworthy. Clasado Biosciences
• Drivers: Falling mortgage rates (down to ~6% projected for late 2025) and pent-up demand from millennials / Gen Z are fueling an 11% construction surge. Lumber Capital Log Yard
• By 2026, Millennials and Gen Z are expected to make up around 75% of luxury goods buyers, redefining what luxury means and how it's experienced. BSPK
• If development is lacking, many will leave; one survey found 71% of Millennials would likely move on within 3 years if they feel their leadership skills are not being nurtured. flowprofiler
• According to the Deloitte Global 2025 Gen Z and Millennial Survey, shared by the consulting firm exclusively with Mint, 94% of Gen Zs and 97% of millennials surveyed in India prefer picking up relevant skills while working, valuing skill-building and growth opportunities over designations. Mint
• Nearly one-third of Gen Z employees who took part in Deloitte's 2025 Gen Z and Millennial Survey said they plan to switch employers in the next two years, as did 17% of Millennials. Journal of Accountancy
• By 2026, Millennials are projected to make up 75% of the global workforce. Juicebox
• 71% of Millennials say they will leave within 3 years if leadership development is lacking. Exec
• If your business targets younger shoppers, then consider ramping up your direct social media marketing, as 35% of Gen Zers and 26% of millennials plan to buy gifts directly through social media in 2025. ABC17NEWS
• Gen Z and Millennials show the strongest interest in buying an RV for 2026, favoring what they describe as a tech-friendly, flexible and affordable way to explore. The Independent
• Gen Zers and millennials appear to be the most optimistic about the prospects of homeownership, with 48% of Gen Z non-homeowners and 50% of millennial non-homeowners indicating they will be in a position to buy a home by 2029. Mortgage News Daily
• Generative AI even allows companies to create evolving personas that simulate how Gen Z, ultra-high-net-worth individuals, or Chinese millennials might change their agendas over time. Peter Fisk
• Raised by GenZ and Millennials in a climate-aware, hyper-digital global environment, they are going to revolutionise work, relationships, education, and creativity. Times Now
• With the rise of domestic travel and a new generation of tech-savvy millennials, VR tourism in India is expected to see rapid growth in the coming years. Travel And Tour World
• Gen Z and millennials plan to shop with tighter budgets, shorter gift lists, and more creative cost-saving measures. CNBC

Last updated: 11 January 2026