Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] As the workforce becomes increasingly digitally native - with Millennials and Gen Z projected to comprise 74% of workers by 2030 - brands must evolve from broadcasting messages to facilitating community conversations. Conference News
• [New] Millennials were projected to be the most frequent restaurant-goers in 2026, dining out an average of 14 times per month. Total Food Service
• [New] You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• [New] Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X. Aon
• [New] Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected. Medical University of Vienna
• [New] 61% of Gen Z and 40% of millennials do not yet know who will inherit their collections. Insurance Business
• Millennials and Gen Zers will account for 75% of the workforce by 2030, and their expectations differ sharply from prior generations. Skift Meetings
• By 2026, Millennials and Gen Z are expected to make up around 75% of luxury goods buyers, redefining what luxury means and how it is experienced. BSPK
• Millennials currently comprise the largest managerial cohort and will hold 10% of global CSCO roles by the end of the year. Gartner
• In 2026, organizations with strong commitments see three major benefits: higher employee retention (especially among Gen Z and millennials), stronger brand loyalty, and reduced risk from community opposition to their operations. InfluenceFlow
• Millennials and Gen Z grew up in a time of significant global and personal disruption: climate change, economic recessions, rising student debt, social unrest, and a 24/7 digital culture. Psychologs Magazine | Mental Health Magazine | Psycholo
• In reality, by 2026, Millennials will include new parents, senior leaders and career switchers, while Baby Boomers will range from full-time workers to active retirees. Journalism UK
• Baby Boomers are in the process of transferring an estimated $84 trillion to Gen X, Millennials, and Gen Z through 2045. Leo Wang's Blog
• Half of Gen Z (55%) employees plan on looking for a new job in 2026, compared to 39% of Millennials, 30% of Gen X, and only 6% of Baby Boomers employees. Morningstar, Inc.
• The surge in Millennials and Gen Zers taking out American Express cards is definitely down to the financial services provider going big on sponsorship, it says. City AM

Last updated: 08 February 2026