Global Scans · Gen X · Weekly Summary

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WHAT'S NEXT?: Over the next two decades, Gen Xers will begin taking over the leadership reins across all organizations. Gen Xers increasing incomes and savings will help them amass a net worth of $37 trillion in 2030.

• [New] Gen X and Millennials in the United States are at greater risk for 17 cancers than were previous generations. Curetoday
• [New] Gen X will spend $15.2 trillion in 2025. NIQ
• [New] By 2028, Gen X is set to overtake baby boomers, who were born between 1946 and 1964. Accounting Today
• [New] Platforms like Facebook offer Gen X an opportunity to stay connected with friends and family. Facelift brand building technologies GmbH
• [New] Generation X seeks better quality of life through health and brands that consider health and wellness through nutrition, physical and mental health needs will appeal to the Gen X consumer. Packaging Technology Today
• In Latin American and the APAC region, Gen Z spending will be around 20% of consumer spending opposite around a quarter of Millennial as well as Gen X consumer spending. Statista Daily Data
• About 29% of Gen X leveraged BNPL in 2023, a number that is expected jump to over 40% by 2027. FinExtra
• Gen X and millennials might have made google a verb, but Instagram and TikTok are now the preferred search engines for Gen Z when seeking local results. Forbes
• Over the next several decades the largest intergenerational wealth transfer in history will take place, where an estimated $30 trillion in inheritance will pass down from Baby Boomers (and Gen X), to Millennials. / USA Pryor Cashman LLP
• Almost across the board, Gen Xers are less interested in tested types of branded content than the overall public, most notably regarding sales: while 44% of Americans are interested in whether a product is going to be on sale, only 34% of Gen X consumers are. Advertising Age
• Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Pinterest Business
• Around 93% Millennials and 89% Gen X professionals believed that AI will become their invisible teammate in the next five years. The Week
• By 2025, 53% of US Gen Zers will be monthly generative AI users, compared to 35% of Gen X and 16% of Baby Boomers. Pontoon Solutions
• We are in the midst of the Great Wealth Transfer in the US, with an estimated $45 trillion expected to move from Baby Boomers to Gen X and Millennials over the next decade. FinExtra
• We are expecting record volumes of Gen X-ers to become borderless property investors in 2025 or so. realestate.com.au
• About 23% of Gen X travelers have accounts on TikTok, so prepping a TikTok strategy for your destination could have a big payoff with multiple demographics itching to travel again. CrowdRiff
• By 2034, Gen Z will add close to $9 trillion in spending globally, surpassing Millennials ($8.8 trillion), Gen X ($7.5 trillion) and Boomers ($1.4 trillion). Whop
• 58% of Millennials plan to bring their extended family on vacation in 2025, as opposed to 31% of their Gen X and Baby Boomer counterparts. Condor Ferries

Last updated: 06 September 2025