Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] In a world where financial services are expected to be frictionless, embedded finance solutions are rapidly reshaping how businesses interact with customers, streamline operations and unlock new revenue streams. LUMI
• [New] AI is set to increase global GDP and labour productivity, predicts dbLumina, but there is likely to be massive disruption to data-rich sectors with automatable tasks such as IT and finance. FinExtra
• [New] According to the Thales 2026 Data Threat Report, organizations across various markets including automotive, energy, finance and retail say the rapid pace of AI-driven transformation is now their biggest security challenge. Thales Cloud Security Products
• [New] Embedding lending infrastructure into widely adopted products could speed broader adoption of onchain finance. Crypto Briefing
• [New] By the end of 2026, every marketing organization will use AI in significant ways. Shiv Singh from Savvy Matters
• [New] As Big Pharma accelerates into 2026 and beyond, one truth is clear: the future of consumer marketing will belong to organizations that pair innovation with operational excellence and rock solid compliance. QPharma
• [New] The USDA projected wheat exports for 2026/27 at 850 million bushels, down 50 million from the current marketing year, Plume reported. Farm Policy News
• [New] Should JPMorgan's projections play out, the gap between traditional finance and crypto will likely disappear, turning digital assets into standard portfolio holdings. Colorado Springs Gazette
• At least six crypto firms and finance experts have predicted a $150,000 price tag for Bitcoin in 2026 - at both the low and high ends of predictions - including CoinShares, Standard Chartered, Maple Finance, and more. Yahoo Finance
• Through 2026 agentic AI will move closer to becoming the backbone of enterprise operations by autonomously coordinating workflows, monitoring systems in real time and triggering actions across planning, supply chains, customer service, cybersecurity, finance and compliance. ET Edge Insights - The New Paradigm of Business Intelli
• As we continue to move forward into 2026, business success will require more than solely outperforming competitors; it will require agility, foresight, and the ability to create sustainable value in new ways - with finance professionals playing a pivotal role. FM Magazine
• Nearly three-quarters of marketer pros said in Q4 that their companies will increase their investments in brand marketing in 2026, compared with last year - making brand marketing the biggest area in which marketers will increase their investments in 2026. Digiday
• Performance marketing followed, with 58% of marketers saying their companies will increase their investments in that area of their business in 2026. Digiday
• To provide a bit more context, 13% of marketers said their companies' investments in influencer marketing will decrease in 2026, compared with 9% who said the same of performance marketing and 6% who said the same of both brand marketing and product development and innovation. Digiday
• By the end of 2026, AI will be a standard pre mortem tool for high stakes marketing decisions. Augustine Agency
• The implementation of the residential real estate rule will mark a substantial leap forward for the U.S. anti-money laundering framework, helping to protect communities against the harms associated with illicit finance. The FACT Coalition
• Other recommendations promote the use of Treasury's authority to mitigate illicit finance risks posed by foreign digital asset actors that threaten national security. Galaxy
• If the slump in tech and finance continues to deepen, it could eventually spill over into broader consumer spending, turning the current soft landing into a more traditional economic contraction by late 2026. The Chronicle-Journal
• Global sustainable finance issuance is expected to reach $1.621 trillion in 2026, including $700 billion in green bonds and $255 billion in green loans. MEXC

Last updated: 13 March 2026