Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] In 2026, AI agents will be able to scan and assess marketing content at lightning speed, quickly dismissing generic or ambiguous claims. Grand Pinnacle Tribune
• [New] Agentic advertising and marketing will start to gain traction in 2026 with AI optimising campaigns against pre-agreed goals, personalising campaign messages as it learns. Reuters Institute for the Study of Journalism
• [New] In 2026, successful marketing content will be intelligible to humans and AI agents alike. LOCALiQ
• [New] In 2026, the economics of marketing will shift dramatically as both the creation and distribution of content approach zero marginal cost. Contentful, GmbH
• [New] Patient Acquisition Drivers: Agentic AI Triage: By 2026, healthcare marketing will rely on autonomous agents that do not just chat but actively schedule labs and negotiate insurance authorizations in real time before a patient even sees a doctor. PracticeBeat
• [New] Sports marketing will be a major avenue for marketers looking to reach consumers in an increasingly fractured advertising landscape in 2026. Marketing Dive
• [New] While AI first made its mark in the creative aspects of marketing, 2026 will see it expand into a widening array of operational areas - particularly in data-intensive functions such as demand forecasting and inventory management, providing deeper insights delivered in real time. Retail Touchpoints
• [New] In 2026, interactive content such as quizzes, polls, augmented reality (AR) filters, and gamified experiences will dominate the marketing landscape. DigiGrow_Blogs
• [New] The digital marketing landscape in 2026 will be defined by AI-driven personalization, interactive content, data analytics, immersive video, omnichannel integration, voice / visual search, and sustainability-focused marketing. DigiGrow_Blogs
• [New] The digital marketing landscape in 2026 will be defined by AI integration, privacy-first targeting, and immersive experiences. 42Works
• [New] By 2026, many manufacturers expect high degrees of automation across finance and manufacturing operations - not as transformation projects, but as standard operating practice. Atlantic | Tomorrow's Office
• [New] With AI now permeating every aspect of advertising, media, marketing, and technology, many industries are set to be reshaped in 2027 - even more so than they were in the last. Adweek
• [New] In 2026, omnichannel marketing is no longer a competitive edge; it's what customers expect from professional brands. ToolXplore
• [New] 2026 is the year when agentic AI will get a reality check, as the gap between marketing promises made in 2025 and their actual competencies will become starkly visible. Interface
• [New] By 2026, influencer marketing will operate much more like a regulated performance channel. House of Marketers
• [New] By 2026, AI agents will be embedded across enterprise workflows - from finance copilots and supply-chain optimizers to fraud detection and customer experience automation. Entrada
• [New] Finance-gated decisions will slow production deployments and decimate proofs of concept, leading enterprises to delay 25% of their planned spend into 2027. TechRepublic
• [New] Digital finance has moved into the mainstream as regulated stablecoins and tokenised assets scale up, but industry experts say 2026 will be defined by success in developing interoperable, regulated, use-case-driven rails rather than more digital silos. South China Morning Post
• [New] As more institutions embrace blockchain-based asset tokenization, the line between traditional finance and decentralized finance will blur, creating an ecosystem where assets can be traded, managed, and accessed globally in ways previously unimaginable. Inoru
• [New] By the end of the decade, tokenized assets will be integral to mainstream finance. Inoru
• By 2026, AI-powered content creation will be ubiquitous in entertainment, marketing, and business, enabling easier, faster, and scalable high-quality content creation. https://www.usaii.org/ai-insights/generative-ai-trends-
• By 2026, leading enterprises will have moved from simple chatbots to Agentic AI-autonomous systems capable of executing complex, multi-step workflows in finance, HR, and supply chain management. Peter Fisk
• Analysts expect 2026 to see explosive growth in AI-generated video, audio, and 3D content, with profound implications for marketing, entertainment, and digital media. Grand Pinnacle Tribune

Last updated: 16 January 2026