Our Scans
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(ZY.4.02) Business Studies
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Weekly Summary
[New] Marketing in 2026 will be dominated by AI agents, trust-driven content, and creativity that cuts through algorithmic noise.
Medium
[New] In 2026, we expect brands to be pushing the boundaries of their marketing activations in order to create more engaging, more immersive ways to connect with consumers.
WWD
[New] Cryptocurrencies will play an increasing role in global finance and everyday transactions.
yellow.com
[New] 2026 will see deeper blockchain integration with traditional finance, new highs for Bitcoin, and a shift toward staking, tokenization, and sustainable on-chain revenue.
Crypto Briefing
[New] AI will give dairy producers more control and substantially enhance its ability to innovate and scale solutions in R&D, marketing, software engineering and more.
Dairy Foods
[New] Marketing organizations that pull ahead will not be the ones with the most AI tools - they will be the ones that think most intelligently about how to use them.
Demand Gen Report
[New] If 2025 was the year AI entered marketing, 2026 will be the year AI rewrites marketing.
Medium
[New] New research explores social media marketing trends that will shape brand strategies in 2026.
Daily PR Brief
[New] Finance leaders sitting in 2026 with transformation roadmaps instead of working pilots will face a simple reality: their competitors have been baking bread while they have been perfecting their starter.
FinExtra
Sustainable Finance Commitment: Investec South Africa has committed to facilitating R74.18 billion in sustainable and transition finance by 2030 through its Sustainable and Transition Finance Framework.
Investec
The Security Action for Europe or SAFE agreement provides $244 billion in loans to EU member states to finance large-scale defence projects, and Canada's participation will allow domestic manufacturers an opportunity to compete on equal terms with European counterparts for contracts.
iPolitics
Total U.S. soybean exports are projected to total 44.50 million metric tons in the 2025-26 marketing year, representing 38% of total soybean production and a decrease of 13% compared to 2024-25.
Pro Farmer
By 2025, AI influencers will be ubiquitous-transforming marketing, entertainment, and even social interactions.
TechNow
Adobe expects fiscal 2026 revenue of $26 billion and strong ARR growth, and it confirmed plans to acquire Semrush to expand its marketing data capabilities, a move investors are watching closely as AI adoption accelerates.
Meta Trading Club
At the most recent climate summit, poorer countries did achieve the tripling of finance for adaptation, to $120bn a year, though it will not be fully realised until 2035, rather than the 2030 deadline they preferred.
The Guardian
More than three quarters of firms plan to upgrade their embedded finance capabilities within the next 12 months, and 94% expect to increase investment over the next three years.
PYMNTS.com
Most firms are accelerating embedded finance investment within 2026.
PYMNTS.com
Global ad spending is set to grow faster than expected in 2025 as tariffs sting less than feared and AI-driven efficiencies pump new dollars into marketing budgets, The Wall Street Journal writes.
Baton Rouge Business Report
