Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] Nearly 75% of global brands are expected to adopt AR or VR for marketing by 2026. Market.us Scoop
• [New] Embedded finance is one of the most disruptive FinTech trends in 2026. SISGAIN
• [New] Hyperliquid's adoption within niche DeFi ecosystems could accelerate rapidly, making it a key contender for anyone seeking early exposure to innovative finance platforms in 2026. MEXC
• [New] Hyperlocal marketing will grow even more important in 2026. Super Library Marketing: Practical Tips and Ideas for L
• [New] As CFOs look toward 2026, accelerating artificial intelligence across finance and the broader enterprise to drive growth and productivity will remain a key priority. EY
• [New] In 2026, the convergence between traditional finance and decentralised finance (DeFi) is expected to become more pronounced. null
• [New] The global AI in marketing industry was valued at USD 15.84 billion in 2024 and is projected to reach USD 107.5 billion by 2034, representing a compound annual growth rate of 21.2%. Emergen Research
• [New] With a renewed focus on purpose-driven marketing in 2026, brand activations are predicted to align with their consumer's wellness goals and intentions for positive growth over excess and uncertainty. ATN Event Staffing
• [New] In 2026, the evolution of experiential marketing will continue with more immersive and data-driven experiences, plus new technologies and cultural shifts fueling consumer expectations. ATN Event Staffing
• [New] Chinese development finance institutions are providing substantial support for global hydrogen projects, with commitments exceeding $50 billion through 2030. Discovery Alert
• [New] Micro-influencers and niche communities will be the dominant categories of influencer marketing in 2026 due to their authenticity and expert advice. Elite Site Optimizer
• [New] Despite the rise of new platforms and tools, content and SEO will continue to be the foundation of profitable digital marketing strategies in 2026. Elite Site Optimizer
• [New] New laws in 2026 will likely make blockchain finance a bigger part of U.S. markets. Safeheron
• [New] In 2026, digital marketing will be supported by AI. Best Digital Marketing & Web Development Agency in Indi
• [New] More than 80% of people in marketing will be using AI tools for content creation by 2026. Best Digital Marketing & Web Development Agency in Indi
• [New] 2028-2030: Full AI-Native Operations Complete AI orchestration becomes the standard for marketing operations. Growth Rocket
• [New] By 2026, companies will be legally required to explain how AI-driven decisions are made - especially in sectors like finance, healthcare, marketing, and hiring. Pulse Analytix
• [New] As digital assets become the default infrastructure for global finance, institutions that lag in adoption will face liquidity constraints, operational inefficiencies, and competitive disadvantages. Ainvest
• [New] As stablecoins increasingly bridge traditional finance and digital assets, foreign issuers will need to closely track evolving U.S. requirements to demonstrate regulatory comparability, a standard that may prove difficult in practice. FinScan
• In 2026, AI agents will be able to scan and assess marketing content at lightning speed, quickly dismissing generic or ambiguous claims. Grand Pinnacle Tribune

Last updated: 23 January 2026