Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] While LinkedIn might have started as a tool for job seekers, it's become one of the most powerful platforms for brand-building, especially for B2B companies, solo creators in professional fields, and in-house marketing teams. Buffer: All-you-need social media toolkit for small bus
• [New] Fintech events in 2026 reflect the shape of the modern finance industry: connected systems, embedded payments, open banking access, lending modernization, and regulatory alignment. Vendelux
• [New] McKinsey expects three-quarters of economic gains inside marketing, customer service, software, and R&D. AI CERTs News
• [New] Community management will be a key social media marketing trend in 2026. Sprout Social
• [New] The social media marketing world of 2025 will be AI-enhanced, video-centric, community-driven, and authenticity-focused. NorthPennNow
• [New] Scaling Implementation for the Future of Tourism From 2026 to 2030, the tourism sector must move beyond fragmented actions to coordinated, data-driven, and finance-ready transformation. Travel And Tour World
• [New] While BloombergNEF projects the required energy transition investment level to be $5.6 trillion each year from 2025 to 2030, finance is in fact returning unabated to traditional energy if not totally retreating from the green space. Forbes
• [New] The world is entering a major technological shift, and Emerging Technologies 2025 will accelerate innovations across every industry - from healthcare and finance to retail, manufacturing, and national security. SaGeminieTech
• [New] A further 76% of marketers surveyed said they agree the use of AI will increase total creator economy ad spend in 2026, while a majority said they plan to divert budgets away from traditional creator marketing to AI-generated creator content in 2026, Billion Dollar Boy's report said. Digiday
• [New] Deployment Across Strategic Sectors: Quantum tech should be deployed at scale across defence, healthcare, finance, mining, energy and national infrastructure by 2035. / India INSIGHTS IAS - Simplifying UPSC IAS Exam Preparation
• [New] During COP 30, the UN Climate Change Conference held in Brazil in November, countries pledged to triple adaptation resources and set a target of mobilizing $1.3 trillion annually in climate finance by 2035. Ediciones EL PAIS S.L.
• [New] Although there is some evidence of improved adaptation planning and implementation, the adaptation finance needs of developing countries by 2035 are at least 12 times as much as current international public adaptation finance flows. ABN AMRO Bank
• [New] The 2025 Public Finance Document, published last April, confirms the fiscal roadmap agreed by the European Commission, forecasting a deficit-to-GDP ratio of 3.3% in 2025 and 2.8% in 2026 (thus respecting the 3% ceiling set by the EU Stability and Growth Pact). / Italy economic-research.bnpparibas.com
• [New] Fusaka's optimization of blob capacity and data sampling could further reinforce Ethereum's position as the dominant settlement layer for decentralized finance in 2026. investing.com
• [New] Developing countries could face an adaptation finance gap of $284 to $339 billion per year by 2035. Global Center on Adaptation
• [New] Finance: 17% of teams use AI agents and over 75% anticipate daily use by 2028. The Cryptonomist
• [New] The Farmonaut API and Developer Docs empower businesses and developers to integrate satellite insights directly into their agriculture or agri-finance systems, unlocking new value for 2026 and beyond. Farmonaut
• Islamic finance assets reached US$ 5.98 trillion in 2024, a 21% year-on-year increase, and are projected to rise to US$ 9.7 trillion by 2029. TradingView
• 40% of finance organizations will deal with a single outsourcing service provider for all F & A operations. demandsage
• We expect embedded finance to become a default extension for large-scale commerce platforms in the UK. Research and Markets
• Regulatory scrutiny will likely increase around product suitability and consumer outcomes, but overall, embedded insurance is positioned to become a standard component of multi-product embedded finance strategies in the UK. Research and Markets
• 90% of finance teams will run at least one AI-powered solution by 2026. Medium

Last updated: 12 December 2025