Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] Investment in AI marketing tools is expected to grow more than 130% over the next three years. Vistage Research Center
• [New] Between 2025 and 2030, AI spending in marketing is expected to grow at a compound annual growth rate of 25%. Shopify
• [New] 71% of chief marketing officers plan to invest $10 million annually in AI between 2025 and 2027. Shopify
• [New] Brands investing in spatial content and immersive ad formats in 2026 are positioning for first-mover advantage in a medium that, if it reaches mainstream adoption, will fundamentally disrupt how social media marketing is defined. Inno Panda
• [New] While mass adoption of spatial computing remains a 2027-2029 story, the marketing infrastructure is being built now. Inno Panda
• [New] More than half of companies plan to increase their investment in content marketing in 2026, reflecting the growing importance of strategic content marketers and robust content marketing strategies for lead generation and business growth. Omnibound
• [New] Embedded finance, which integrates financial services directly into non-financial platforms, represents the growth driver that will sustain the 15.42% CAGR projection well into the 2030s. TechBullion
• [New] With France preparing to host the G7 Summit in Evian next month, Nairobi presents an important opportunity to elevate African priorities on climate finance, debt restructuring, tax justice and reform of the global financial system onto the broader international agenda. Greenpeace Africa
• [New] Shifting incentives and ways of working to encourage stronger collaboration across MDBs as well as with vertical funds, such as the multilateral climate funds, and the wider UN system will be critical to deliver a more coherent and efficient development finance offer. GOV.UK
• [New] 90% of finance leaders expect blockchain and digital assets to have a major impact on finance by 2028. FinTech Weekly
• [New] The economic impact of open banking and open finance combined could reach £7.4bn per year in 5 years. / UK FCA
• [New] AI is projected to boost demand for communication specialists in digital marketing by over 20% through 2028, driven by advanced analytics and content creation tools. Research.com
• [New] We expect Africa to drive just 1% of global spend, with limited finance, high capital costs and development priorities making decarbonization challenging. WoodMac.Site.Features.Shared.ViewModels.Metadata.Publis
• [New] 45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026. Ringly.io
• [New] Marketing agencies are pitching influencers deals such as $5,000 per TikTok video to amplify Build American AI's messaging about how China's technological rise should be seen as a threat. Wired
• [New] The US dollar continues to play a central role in global finance, and any shift away from it will be gradual and measured. investing.com
• [New] In 2026, industries such as finance, healthcare, supply chain, real estate, and digital entertainment will see major transformation through blockchain adoption. Malgo Technologies
• [New] Semrush research projects that AI search visitors could outnumber traditional organic visitors by early 2028 for digital marketing topics, with similar shifts likely across other industries soon after. Semrush
• [New] India's finance ministry plans to lift five-year-old restrictions on Chinese companies bidding for government contracts - a signal that Delhi is ready to shift the relationship toward more practical economic ground. BRICS
• [New] Open finance has the potential to transform how people interact with financial services. FCA

Last updated: 15 May 2026