Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] Vibe coding will go mainstream among small businesses, enabling non-technical founders to build minimum viable products and internal tools rapidly, alongside agentic AI automating full workflows in finance and HR. Grokipedia
• [New] Stensul 2026 MarTech Outlook Finds AI Becomes Core Investment as Budgets Rise and Teams Shift Work In-House Business Wire 79% of organizations expect an increase in marketing technology budgets in 2026. marketingtech.ai
• [New] Hyper-personalization marketing is going to be the driving force behind meaningful customer engagement in 2026. Azarian Growth Agency
• [New] Salesforce, Hubspot, Marketing AI Institute, and IDC have implemented machine learning algorithms to predict which posts, visuals, or content types will resonate most with audiences, boosting engagement and reach. Azarian Growth Agency
• [New] Singapore will launch national artificial intelligence missions across advanced manufacturing, connectivity, finance and healthcare. Charlton Media Group
• [New] 2026 will mark the moment the industry shifts from experimental transparency to the auditable confidentiality required for institutional-scale finance. iExec
• [New] In 2026, companies marketing cannabis products will need to harmonize two moving targets simultaneously: the patchwork of state advertising restrictions and the fast-shifting policies of major digital platforms. ArentFox Schiff
• [New] Botswana's Finance Minister has proposed further corporate and personal income tax adjustments in the 2026/2027 fiscal year to bolster government revenue. Energy Capital & Power
• [New] Digital assets have widened the possibilities of what a world of finance could be. Modern Diplomacy
• [New] In parallel, Aveni will further fine-tune its suite of UK finance-specific language models - FinLLM - to support real-time guardrails that can take proportionate action inserting required disclosures, steering conversations to safer flows, or blocking high-risk outputs. FinExtra
• [New] Unlike previous automation waves that tended to hit individual sectors and industries at irregular intervals, AI's cognitive breadth means it will simultaneously pressure finance, consulting, law, and tech. American Enterprise Institute - AEI
• [New] The corporate segment will be a major driver of fintech infrastructure investment between 2026 and 2028, particularly in payment automation, supply chain finance, and embedded financial solutions. Law firm Finance Business Service: offshore registratio
• [New] With 74% of small business owners expecting to spend more time on marketing and 68% expecting to increase their marketing budgets, the focus for 2026 has shifted to maximizing the impact of every dollar and hour spent. Yahoo Finance
• [New] By 2026, marketing teams will face a choice between three primary infrastructure models: workspaces, marketplaces, and point solutions. Averi
• By combining DeFi primitives, physical advertising assets, and DePIN infrastructure, Phoenix Finance and ATT Global are setting a precedent for future integrations that could further enhance the crypto economy. DePINscan
• In 2026, we will see experiential marketing take off as a top contender in marketing strategies, especially with the technological advancements we have seen, such as VR and AI. Factory 360
• Amazon goes a step further by integrating advanced algorithms into the entire customer experience - from personalized product recommendations to campaign optimization and behavioral targeting, so marketing does not react to consumer needs, but anticipates them. Vreme
• Today's global companies do not just use futuristic signals to predict future trends - they apply them as a daily operating marketing model. Vreme
• Half of the marketing teams by 2027 will be utilizing AI agent orchestration as their main operational model rather than an experimental feature. Orbilon Technologies
• GBCodies is recognized for delivering integrated strategies, clear communication, and ROI-focused execution-qualities expected from the best digital marketing agency in USA. Gbcodies
• Brands in the U.S. alone are expected to spend $43.9 billion on influencer marketing in 2026. Digiday
• Winterberry Group projects experiential marketing will grow 10.1% to reach US$ 25.3 billion in the U.S. INMA

Last updated: 20 February 2026