Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] We expect ETH to rebound in 2025 as both institutions and individuals seek greater access to decentralized finance and on-chain computation. BlockBeats
• [New] In 2025, enterprise software vendors will make sweeping adaptations to their commercial marketing strategies to improve transparency, risk management, and third-party component liability. Forrester
• [New] Deloitte Digital highlights generative AI's growing role as an essential marketing technology, expected to significantly increase revenues for early adopters. Amquest Education
• [New] By end of 2025, 30% of outbound marketing messages will be synthetically generated, up from less than 2% in 2023. Future
• [New] Following India's first sustainability-linked InvIT bond, green InvITs, ESG-linked financing, and sustainability funds are expected to become mainstream, aligning InvITs with global sustainable finance standards. Economic Times
• [New] Coinbase, Robinhood, and Circle stand out as investment opportunities, as they are leading the infrastructure buildout for digital assets and tokenized finance. Seeking Alpha
• [New] Emerging markets will continue to assert their influence, challenging established economic powers and creating new connections in global finance and commerce. Trending News
• [New] Importance for marketers: AI copilots inside core Google platforms will reshape daily workflows, offering faster analysis, clearer recommendations, and reduced manual effort across performance marketing and measurement. MarketingProfs
• [New] As a cornerstone of global finance, Goldman Sachs stands to benefit from a more business-friendly Republican administration, where potential deregulation and lower corporate taxation could stimulate business investment, lending, and capital-markets activity. BNN Bloomberg
• [New] Global spending on AI in accounting and finance will reach $12.5 billion by 2025, growing at a compound annual growth rate of 32%. Futurist Speaker on AI Leadership, Future of Work, Futu
• [New] 79.3% of B2C marketers plan on investing more into marketing technology over 2026. Doing Business in Bentonville
• [New] By 2025, AI will be mainstream in finance. Medium
• [New] Banks that harness Agentic AI to reinvent operations, reimagine engagement, and rewire strategy around the empowered consumer will define the next growth curve of global finance. FinExtra
• [New] By 2026, 30% of consumers will use generative AI tools for high-risk decisions such as personal finance and healthcare. Forrester
• [New] Whether the world converges on a few interoperable systems or splinters into regional silos will determine whether digital finance empowers or fragments global trade. FinExtra
• [New] If executed effectively, BRICS Pay could become a major alternative architecture in global finance, reducing Western monopoly over cross-border payments. Ekam IAS Academy
• Brazil is now working with the previous presidency on the Baku to Belem Roadmap, to help mobilise USD 1.3 trillion a year in public and private climate finance by 2035. Climate Action
• At COP 30 in Brazil, discussions are expected put special focus on forest protection, climate finance and support for climate-vulnerable regions in addition to advancing global efforts to cut emissions and strengthen resilience. Climate Action
• Access to finance is a focus for many SMEs, with one in three planning to seek external funding in 2026. Insurance Business
• The Baku to Belem Roadmap to 1.3 T comes at the end of a year-long round of talks following the 2024 climate summit in Azerbaijan, where countries agreed to work on increasing climate finance for developing countries to at least US$1.3trn a year by 2035. Climate Proof
• Negotiations will look to advance a major outcome of last year's talks: the pledge to mobilize $1.3 trillion annually by 2035 for climate finance. Global News

Last updated: 21 November 2025