Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] As we approach 2025, Generative AI will become a cornerstone of innovation in fields like healthcare, autonomous driving, finance, and beyond. Rapidops
• [New] Imagine a world where AI systems autonomously create marketing strategies, design immersive virtual experiences, and predict customer needs before they arise. Rapidops
• [New] By 2025, corporate events will focus on experiential marketing, transforming passive presentations into immersive, interactive experiences. CMA
• [New] Whether you are deploying customer service platforms, logistics optimization tools, vertical applications in healthcare or finance, or general-purpose AI agents, you will most likely need to learn to work across Western and Chinese technology. American Association for Physician Leadership - Inspiri
• [New] Globally, impact investors and development finance institutions are increasingly seeking opportunities that align with sustainable development goals. AgFunderNews
• [New] The UK's leadership in climate finance and sustainable development creates opportunities for Ghana to access innovative financing mechanisms while advancing environmental sustainability objectives. Myjoyonline
• [New] The next phase of AI financial forecasting will be self-driving finance, where models not only predict outcomes but autonomously execute certain financial decisions, such as reallocating budgets or optimizing cash flow. Thefinanceweekly
• [New] The global AI marketing landscape is projected to surpass $100 billion in value by 2028, and brands embracing intelligent automation are already outperforming their competitors across customer engagement, retention and return on investment. Codefreex
• [New] No doubt, marketers are spending more on influencer marketing - Emarketer's latest influencer forecast predicts U.S. influencer marketing spending will surpass $10 billion in 2025. Digiday
• [New] By 2025, features such as AI-driven targeting and interactive ads will make social media marketing more effective than ever. Telangana Today
• Crowdfunding investments have emerged as a transformative force in the world of finance, offering entrepreneurs and businesses a viable alternative to traditional financing methods while providing investors with unique opportunities to diversify their portfolios. Finance Strategists
• In B2B, embedding finance into payment flows could triple volumes to $2.6 trillion by 2026. Host Merchant Services
• Bitcoin will be a foundation for the next phase of global finance, acting as a key asset in the financial system. Crypto Briefing
• New maps will point Guatemala in the direction of improved democratic principles, including better access to information and election campaign finance reform. The Carter Center
• Regulatory agencies, such as the FDA, will play a crucial role in overseeing the development and marketing of non invasive glucose monitors, ensuring that they meet stringent standards for accuracy, reliability, and user safety. The Spot Review
• J.P. Morgan and Goldman Sachs have already partnered with quantum startups to explore quantum portfolio optimization, a trend that could redefine the entire finance industry. SEM Nexus
• The COVID-19 pandemic caused significant disruptions to the global economy, affecting financial systems, including Islamic finance institutions in Organization of Islamic Cooperation countries. Springer Nature Singapore
• The success of South Africa's participation in the international diamond marketing initiative will be measured not only by sales figures but also by broader economic impacts. Discovery Alert
• In Europe, compliance with the AI Act will likely be part of the finance function's responsibilities, meaning things like maintaining an inventory of AI systems in use, the purpose they are used for, and risk mitigation steps. Learnsignal
• About 90% of finance tasks could be automated within five years (Will Robots Take Our Jobs if Accounting is Automated? - FloQast), which, while aggressive, underscores the direction of travel. Learnsignal

Last updated: 12 September 2025