Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] Leading Deployment Type: The cloud segment is projected to represent the leading deployment type in 2026, accounting for 70% of the revenue share, due to its widespread enterprise adoption of cloud-based marketing platforms. Persistence Market Research
• [New] 91% of marketing leaders expect AI-generated visual content to be a standard part of their stack by the end of 2026 per industry surveys cited by Kapwing. AI Business Weekly
• [New] US creator marketing spend is projected to reach $44 billion in 2026, an 18% jump from 2025, so how a provider prices matters. Launchpoint
• [New] The embedded finance industry in Europe is projected to witness an upsurge from its current size of USD 26.1 billion in 2025 to reach USD 110.8 billion in 2035, at a compounded annual growth rate of around 15.5%. Custom Market Insights
• [New] The podcast advertising marketing grew to $3.0 B in 2025 and is expected to exceed $4.2 B in 2026 and reach $5 B by 2027. SEC EDGAR
• [New] Treasury and finance teams are operating in a world that moves faster, carries more risk, and demands far greater visibility into every dollar. Annual Conference
• [New] The Sustainable Finance Disclosure Regulation (SFDR; 2019/2088 / EU) imposes mandatory sustainability disclosures for asset managers, and the Shareholder Rights Directive II enhances transparency and engagement between asset managers and investee companies. / USA Bruegel | The Brussels-based economic think tank
• [New] In 2026, success will hinge less on experimentation and more on institutionalizing AI - embedding it into finance, security, workforce structures, and regional architectures to deliver durable business value. BusinessWorld Online
• [New] As open finance expands globally, fraud via TPPs is expected to increase. CGAP
• [New] Deloitte's 2026 CFO Signals survey reports a sharp rise in CFO confidence and AI use, and 87% of CFOs say AI will be extremely or very important to their finance operations in 2026. Prime AI Solutions
• [New] AI could enhance productivity by 3-5% and reduce expenditure by roughly $300 billion in the global banking and finance sector (via Zendesk). Coworker AI
• [New] By the end of 2026, more than 80% of small businesses will be using AI for marketing alone. Vanguard Observer - Latest Insights on Technology, Busi
• [New] Tokenization could reshape or fracture global finance. https://www.tokenwire.io
• [New] By 2030, adoption rates in regulated industries (healthcare, finance, government) will lag adoption in unregulated ones (marketing, customer support) by 3 to 7 years. Ariel Software Solutions
• [New] Financing Gap: India requires $20 trillion to achieve its net-zero transition by 2070, exceeding current domestic green finance capacity. PMF IAS
• Mastercard is focusing on AI and tokenization for seamless embedded finance in retail vending, with partnerships in IoT potentially capturing 20% of new transaction volume by 2030. Persistence Market Research
• Afreximbank said it will prioritize financing for local battery minerals processing, medical research and industrial development, moving beyond traditional trade finance as part of its Growth, Resilience and Optimization strategy to increase value-added manufacturing across Africa. More News From NowHere
• Finance & Markets - Ukraine requested the EU allocate the remaining €6.6 billion ($7.5 billion) from the European Peace Facility for military aid, citing a temporary battlefield opportunity. More News From NowHere
• Throughout 2026, RWAs have been heating up and are looking to become one of the four major crypto trends defining how money moves, how institutions will access the DeFi ecosystem, and what the future of finance will look like. Ideally Square Global
• The new LNG carriers will support ADNOC's recently launched global LNG marketing and trading platform, which targets 47 million tonnes per annum of combined marketable LNG by 2035. MarineLink
• In the U.S. spending on influencer marketing is expected to grow 15.7% in 2026, ultimately reaching $13.7 billion by 2027. Digiday

Last updated: 31 July 2026