Our Scans · (ZY.4.02) Business Studies · Weekly Summary

• [New] By 2026, AI-powered content creation will be ubiquitous in entertainment, marketing, and business, enabling easier, faster, and scalable high-quality content creation. https://www.usaii.org/ai-insights/generative-ai-trends-
• [New] By 2026, leading enterprises will have moved from simple chatbots to Agentic AI-autonomous systems capable of executing complex, multi-step workflows in finance, HR, and supply chain management. Peter Fisk
• [New] Analysts expect 2026 to see explosive growth in AI-generated video, audio, and 3D content, with profound implications for marketing, entertainment, and digital media. Grand Pinnacle Tribune
• [New] Gartner forecasts a 25% drop in traditional search volume by 2026, a shift that's already giving rise to a new marketing discipline: Generative Engine Optimization. Grand Pinnacle Tribune
• [New] Based on the Athena Finance forecast for 2030, Athena Finance's value may potentially reach its highest peak of approximately $0.003874, while its lowest peak is anticipated to be around $0.00134. CoinDataFlow
• [New] Compared to the current price, Athena Finance could potentially gain 3404.08% by 2037 if it reaches the upper price target. CoinDataFlow
• [New] Finance leaders expect 2026 to mark a turning point as AI enables real-time insights, scenario modelling and high-value strategic work across organizations. Digital Watch Observatory
• [New] AI will shift finance from experimentation to enterprise-wide impact in 2026. Digital Watch Observatory
• [New] In 2026, AI will be deeply embedded into everyday marketing workflows. Digi Coral
• [New] In 2026, AI-driven personalization will be the foundation of high-performing digital marketing strategies. ARQQA Digital
• [New] Looking ahead, predictions suggest that by 2030, a significant portion of daily finance decisions could be autonomous, driven by agentic AI systems that execute tasks independently. WebProNews
• [New] In 2026, blockchain app development will span far beyond finance. SMT Labs
• [New] By 2026, embedded finance could become the default model across retail, tech, and even healthcare, with non-financial brands seamlessly integrating sophisticated financial products into their offerings. Vega IT
• [New] The future of marketing as it will be in 2026 will be shaped by AI, hyperpersonalization and a smooth integration of data. MarTech Cube - Marketing Technology news and Martech In
• [New] If the last few years were about experimenting with AI and 2025 was about scaling it, then 2026 will be about re-architecting marketing workflows around agentic systems, cleaner signals, and data foundations that can withstand volatile models. eMarketer
• [New] The digital marketing industry is projected to grow at a compound annual rate of approximately 13.9% in the coming years. Syntactics Inc.
• 64% of businesses plan to launch embedded finance solutions in 2025, prioritizing customer experience and revenue growth. SDK.finance - White-Label Digital Banking Software
• By 2025, over 65% of global financial institutions are expected to use machine learning and AI algorithms for portfolio management, trading insights, or operational analytics, making finance one of the fastest sectors for enterprise AI adoption worldwide. Precedence Research
• OpenAI's new model, GPT-5.2, now outperforms junior analysts in finance tasks, putting an estimated 27,000 UK banking roles at risk. City AM
• Investors prioritize BaaS and embedded finance, with U.S. embedded finance projected to hit $115.66 B in 2025 and $7 T + transaction volumes by 2026. Ainvest
• Embedded finance revenues globally are projected to exceed $300 billion by the end of this decade, with 2025 marking the inflection point. Invezz
• In 2026, AI will move beyond experimentation to become a core enabler of finance operations. Fortune

Last updated: 09 January 2026