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Our Scans · (ZY.4.02) Business Studies · Weekly Summary


  • [New] By 2026, 80% of marketing interactions are expected to be AI-driven. Insider
  • [New] Marketing will remain a priority in 2026. Fairview Investments
  • [New] As 2026 begins, Democratic members of the Senate Finance Committee are signaling that prescription drug pricing will be a central pillar of their health policy strategy. AJMC
  • [New] AI will automate 50% of ERP tasks by 2030 AI is set to revolutionize ERP by automating over half of routine tasks across functions like finance, supply chain management, and HR. Jacob Hatteland Computer, RamBase
  • [New] By 2030, over 50% of routine ERP tasks will be autonomously executed by AI, reducing human involvement in finance, supply chain, and HR. Jacob Hatteland Computer, RamBase
  • [New] Marketing is heading for a structural shift by 2026, with autonomous AI agents expected to replace traditional campaign-led models, as brands move from experimentation with generative AI to full-scale agentic execution. Storyboard18
  • [New] The rise of AI and the digitalization of finance threaten to complicate how central banks identify and manage financial stability risks, warns a senior executive at the Bank for International Settlements. FinExtra
  • [New] With Budget 2025 laying the groundwork for modernization, the coming year will be defined by execution: translating policy ambition into functioning frameworks for privacy, AI, payments and digital finance. / Canada Gowling WLG
  • [New] Small businesses in the United States will find AI tools more accessible and affordable, enabling them to automate tasks, personalize marketing, analyze customer data, and improve operational efficiency, thereby leveling the competitive field with larger enterprises. Data Canvas AI
  • [New] As more sports migrate toward streaming, TV advertisers in categories like auto, beer, QSR, finance, and tech will shift a growing share of their sports budgets into CTV buys on YouTube, Prime Video, Disney, and others. AI Digital
  • [New] The embedded finance trends of 2026 demonstrate fintech innovations through which invisible credit decisions and instant global payouts will operate. FinTecBuzz - Fintech News
  • [New] U.S. agencies, led by the Treasury and Department of Homeland Security, are framing illicit finance as a strategic threat. Lucinity
  • [New] The development finance landscape is in flux - and the year ahead is likely to deepen an already clear shift: as public finance tightens, private capital is expected to play a larger role. Devex
  • [New] Categories like Technology, Finance and Politics remain a great way to keep tabs on the world of innovation and the U.S. led backdrop of the capital allocation and to explore future opportunities. AI Supremacy
  • We can expect progress on the promised $1.3 trillion per year climate finance framework (public and private), taking shape to support developing countries, with emphasis on adaptation funding. CEOWORLD Magazine
  • Embedded finance revenues are set to grow from roughly $65 billion in 2022 to more than $183 billion by 2027, with embedded payments alone forecast to exceed $360 billion in annual revenue by 2027. Cision PR Newswire
  • In 2026, generative AI models will be increasingly embedded into core AI systems that orchestrate workflows across ERP, CRM, finance, operations, and customer interaction. Rapidops
  • In 2026, creator marketing will continue to professionalize, diversify, and integrate more deeply into brand strategy. Forbes
  • From US project finance and EU strategic autonomy to China's 15th Five-Year Plan, four dynamics will define the global race for mineral supply chains. ODI: Think change

Last updated: 06 February 2026



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