Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] By 2025, seamless communication between blockchain platforms will drive innovation and adoption. Journal
• [New] The media industry's trends for 2026 and beyond include personalized content delivery that adapts to individual tastes, enhancing user retention. WebProNews
• [New] In the U.S., more than 20% of retail media spend in 2025 is projected to go to off-site channels. TechBullion
• [New] Voice will emerge as the dominant interface, particularly in India, where AI-generated and instantly dubbed regional-language content will drive mass adoption. ET Edge Insights
• [New] The SAFE Drugs Act will restore safety and accountability by restricting mass compounding of unapproved drugs, improving transparency into interstate distribution, and strengthening oversight of large-scale facilities through more routine FDA inspections. Rudy Yakym
• [New] 5G-Advanced will drive ultra-reliable low-latency communication, enabling real-time applications like autonomous vehicles and remote surgery with enhanced speed and efficiency in 2025. HotBot
• [New] By the end of 2026 it will not be uncommon for some professionals to have a personal AI work twin, or a digital counterpart trained on their workflows, communication styles and task patterns. Fortune
• [New] Hiring managers pointed to communication as the top soft skill for 2026, followed by professionalism, time management, accountability, resilience, problem solving, critical thinking, attention to detail, collaboration and adaptability. HR Dive
• The defining opportunity for 2026 is achieving unified data visibility across the media supply chain, which enables companies to understand and act on all the information behind content creation, distribution and monetization. NewscastStudio
• By the end of 2026, major broadcasters will point to fully realized Dynamic Media Facilities, not as conceptual architectures, but as measurable business engines. NewscastStudio
• The broadcast and media industry's ongoing technical transformation is expected to reach several inflection points in 2026. NewscastStudio
• In 2026, digital and social media-driven recruitment has become more than just a trend; it's an essential strategy for engaging Gen Z candidates. Elevatus
• There are so many social media marketing trends ahead going into 2026. Sprout Social
• Denmark and Malaysia are among the nations expected to roll out social-media bans for teens and children as soon as 2026. Gizmodo
• Given the heightened focus on social media usage amongst children and teens, it is interesting to note that six in ten 18-24 year olds - more than any other age group - say they will look to reduce their mobile screen time, while also cutting back on social media in 2026. Business Plus
• Retail media is expected to grow to $190 billion in 2026. Marketplace
• In 2026, digital ads will be led by retail media. Marketplace
• Media companies need to rise to the experience that consumers expect. Digiday
• Rapidus' first fabrication plant in Hokkaido aims to mass-produce cutting-edge two-nanometer chips by 2027, following successful prototypes in 2025. New Energy Industrial Strategy (NEIS) Newsletter
• Optimus is anticipated to be the new American humanoid robot poster boy due to Tesla's AI advancements and mass-production goals. Interesting Engineering

Last updated: 01 January 2026