Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] The streaming segment's profitability and growth are crucial as it is expected to offset the decline of Disney's traditional media businesses. Trefis
• [New] The U.S. AI in Media & Entertainment Market is on track to surge from $9.70 billion in 2025 to $47.95 billion by 2034, growing at a robust CAGR of 19.43% from 2026-2034. Yahoo Finance UK
• [New] Between 2026 and 2030, adoption of AI technologies is expected to accelerate rapidly as media companies prioritize cost compression, faster turnaround times, and enhanced audience targeting. Morningstar, Inc.
• [New] Looking ahead to 2036, AI will become integral to all aspects of media and entertainment, enabling faster production, deeper audience insights, and new creative possibilities. Morningstar, Inc.
• [New] The mass adoption of public Large Language Models as a replacement for traditional search is expected to drive a significant increase in PR and earned media budgets by 2027. Vuelio -
• [New] Policy-wise, countries are moving to ban social media for children, with Australia leading the charge to mitigate risks like cyberbullying and addiction. Coaio Limited
• [New] Greece has announced plans to prohibit children under the age of 15 from using social media platforms starting in 2027, joining a growing number of EU countries pursuing similar measures. EU DisinfoLab
• [New] Greece will ban the use of the social media platforms Instagram, TikTok, Facebook and Snapchat by children under 15 years old. G37 Chambers
• [New] Effective risk rating requires integrating multiple data sources including global sanctions lists, PEP databases, adverse media monitoring, beneficial ownership registries, and transaction history. ZIGRAM | AML, Fraud & Financial Crime Compliance Softwa
• [New] Until the imminence threshold for domestic drone mitigation is lowered and the US achieves robotic mass parity with its adversaries, the strategic heartland will remain a viable playground for sophisticated foreign swarms. Ronin's Grips Analytics
• [New] The Commission will establish a Drone and Counter-Drone Industrial Forum for government-industry dialog on mass production, and an EU Counter-Drone Centre of Excellence by 2027 to certify systems and speed innovation. Euronews
• [New] The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence. Digiday
• [New] By 2026, success on social media will be defined less by reach and more by relationship depth. Green Frog Labs
• [New] By leveraging AI technology, Dollar General hopes to provide advertisers with better attribution and performance insights, positioning itself as a significant player in the in-store media landscape. Retail Media IQ
• Since 79% of young people get personal finance advice from social media platforms like Instagram and TikTok, they are primed to expect quick wins and easy money. Fortune
• AI is projected to boost demand for communication specialists in digital marketing by over 20% through 2028, driven by advanced analytics and content creation tools. Research.com
• While copyright and profitability issues remain unresolved, 2026 is anticipated to be the year media companies develop their own survival guide for the age of artificial intelligence. Sada News Agency
• In 2026, shoppable posts and in-app checkout features are expected to become standard across major social media platforms. Demand & Convert

Last updated: 30 April 2026