Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] Platforms offering social media, gaming, livestreaming, or AI chatbot services to younger users should monitor developments closely, particularly given the spring 2027 target date. Morrison Foerster
• [New] Peru's front-of-package warning labels system mandates brands to display their warning labels across all advertising platforms - including television, social media, and radio broadcasting. CNS Media
• [New] AI-driven engagement is predicted to lead with a share of about 28.6% in 2026, as it helps healthcare providers deliver fast, personalized, and continuous communication without increasing staff workload. Persistence Market Research
• [New] Mass surveillance technology might be popular with police departments, but for the US public, it's becoming an increasingly difficult sell. Technocracy News
• The most important use case for IoT devices in the consumer segment are consumer internet & media devices such as smartphones, where the number of IoT devices is forecast to grow to more than 17 billion by 2033. Statista
• Groceryshop 2026 will spotlight how AI-powered shopping, retail media and unified commerce are reshaping grocery and CPG retail, alongside developments in business operations, consumer expectations and customer engagement. Coresight Research
• As a complement to adoption data, we can anchor the economic weight by sector with PwC's 2030 view which quantifies 5G's GDP impact by industry-led by healthcare and smart utilities, followed by consumer & media (~ US$254 B), manufacturing, and financial services. cavliwireless.com
• Non-endemic spending in retail media will represent more than 20% of total retail media revenue by 2026. Persistence Market Research
• The entertainment and media (E & M) industry will reach $3.5 trillion by 2029, a direct result of the profound changes being driven by media trends. Gain valuable insights and industry know-how with Ring
• With the world's first integrated switching demonstration between 5G Broadcast and Media over QUIC, stakeholders should expect to see enhanced efficiency and resilience in broadcast services. Broadcast Beat
• At IBC2026, Imagine Communications will demonstrate practical AI applications that aim to enhance operational efficiency and revenue generation for media organizations. Broadcast Beat
• The role of digital and media literacy in building societal resilience against disinformation and malicious information has been strongly emphasised by the European Commission, making it a key priority within the Political Guidelines for the 2024-2029 period. PubMed Central (PMC)
• Platforms that do not enter into qualifying agreements will be subject to a charge, with revenue distributed to the Australian news media sector to support journalism. Andersen in Australia
• Adolescents who spend more than three hours per day on social media face double the risk of anxiety and depression symptoms. ACOFP ORG
• The entertainment and media industries are expected to grow at a compound annual growth rate of 9.1% from 2024 to 2032 to reach USD 6.1 trillion. ValuStrat
• Video podcasts on platforms like YouTube, Spotify, and social media receive higher engagement and offer more opportunities for discovery. Icpcast
• Fastest-growing Service Type: Social media marketing is likely to be the fastest-growing segment through 2033, fueled by the skyrocketing popularity and usage of platforms such as Instagram, TikTok, and YouTube. Persistence Market Research
• Social media users are predicted to reach 331.09 million, setting a new record in 2028. / USA Straits Research
• Between 2024 and 2028, the overall number of social media users in the U.S. is projected to increase by 22.8 million people, representing a growth rate of 7.4%. Straits Research
• There's no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. Variety
• For 2026, vertical media is projected to generate $150 billion in revenue in global markets outside of China, where the microdrama biz is well established. Variety
• Tech giants like OpenAI, Google DeepMind, and Baidu stand to solidify their dominance, while sectors such as media production and digital education will likely see the fastest ROI. AI For Developing Countries Forum
• In 2026, leading CRM software insurance platforms will use AI to consolidate and analyze data from IoT devices, wearables, social media, etc., to get a detailed view of their customers. NASSCOM | The Official Community of Indian IT Industry

Last updated: 10 September 2026