Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] The most important use case for IoT devices in the consumer segment are consumer internet & media devices such as smartphones, where the number of IoT devices is forecast to grow to more than 17 billion by 2033. Statista
• [New] Groceryshop 2026 will spotlight how AI-powered shopping, retail media and unified commerce are reshaping grocery and CPG retail, alongside developments in business operations, consumer expectations and customer engagement. Coresight Research
• [New] As a complement to adoption data, we can anchor the economic weight by sector with PwC's 2030 view which quantifies 5G's GDP impact by industry-led by healthcare and smart utilities, followed by consumer & media (~ US$254 B), manufacturing, and financial services. cavliwireless.com
• [New] Non-endemic spending in retail media will represent more than 20% of total retail media revenue by 2026. Persistence Market Research
• [New] The entertainment and media (E & M) industry will reach $3.5 trillion by 2029, a direct result of the profound changes being driven by media trends. Gain valuable insights and industry know-how with Ring
• [New] With the world's first integrated switching demonstration between 5G Broadcast and Media over QUIC, stakeholders should expect to see enhanced efficiency and resilience in broadcast services. Broadcast Beat
• [New] At IBC2026, Imagine Communications will demonstrate practical AI applications that aim to enhance operational efficiency and revenue generation for media organizations. Broadcast Beat
• [New] The role of digital and media literacy in building societal resilience against disinformation and malicious information has been strongly emphasised by the European Commission, making it a key priority within the Political Guidelines for the 2024-2029 period. PubMed Central (PMC)
• [New] Platforms that do not enter into qualifying agreements will be subject to a charge, with revenue distributed to the Australian news media sector to support journalism. Andersen in Australia
• [New] Adolescents who spend more than three hours per day on social media face double the risk of anxiety and depression symptoms. ACOFP ORG
• [New] The entertainment and media industries are expected to grow at a compound annual growth rate of 9.1% from 2024 to 2032 to reach USD 6.1 trillion. ValuStrat
• [New] Video podcasts on platforms like YouTube, Spotify, and social media receive higher engagement and offer more opportunities for discovery. Icpcast
• [New] Fastest-growing Service Type: Social media marketing is likely to be the fastest-growing segment through 2033, fueled by the skyrocketing popularity and usage of platforms such as Instagram, TikTok, and YouTube. Persistence Market Research
• [New] Social media users are predicted to reach 331.09 million, setting a new record in 2028. / USA Straits Research
• [New] Between 2024 and 2028, the overall number of social media users in the U.S. is projected to increase by 22.8 million people, representing a growth rate of 7.4%. Straits Research
• [New] There's no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. Variety
• [New] For 2026, vertical media is projected to generate $150 billion in revenue in global markets outside of China, where the microdrama biz is well established. Variety
• [New] Tech giants like OpenAI, Google DeepMind, and Baidu stand to solidify their dominance, while sectors such as media production and digital education will likely see the fastest ROI. AI For Developing Countries Forum
• In 2026, leading CRM software insurance platforms will use AI to consolidate and analyze data from IoT devices, wearables, social media, etc., to get a detailed view of their customers. NASSCOM | The Official Community of Indian IT Industry
• Lip Cosmetics represent the fastest-growing product segment, projected to expand at a CAGR of 7.8% between 2026 and 2033, supported by strong social media influence, growing demand for glosses and tinted balms, and ongoing product innovation. Persistence Market Research
• The United Kingdom will institute a full social media ban for under-16s in 2027. The National
• A legislation to ban social media for children under 15 would go into effect in 2027. / Canada WIRED Middle East
• In an additive fashion, modern communicative technology (eg, social media) and disinformation campaigns pose serious threats to worldwide biosafety and biosecurity. PubMed Central (PMC)

Last updated: 03 September 2026