Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] The next seven years will be defined by two things: creators professionalizing into full-fledged media companies and legacy media and brands retooling themselves to act like creators. Forbes
• [New] The development of video content expertise will become essential for PR professionals, who will need to create media outreach materials, social media content, and brand promotion videos by 2025. Tekedia
• [New] Social media serves as a fundamental PR channel, but its connection with PR strategies will achieve complete unity by 2025. Tekedia
• [New] Microsoft Teams, a popular choice for its basic communication features, such as cloud calling and video meetings, offers untapped potential to revolutionize how agencies collaborate and deliver services. Technology Solutions That Drive Government
• [New] Deepfake technology, AI-driven synthetic media that can swap faces, mimic voices, or alter images, has leapt from niche experiment to global threat. SQ Magazine
• [New] A South Australian council has threatened to pursue legal avenues against a ratepayer who labelled one of its employees a wank stain on social media. Australian Broadcasting Corporation
• [New] The images of real Palestinian suffering at Israeli hands that dominated social media across the Arab and Muslim worlds for the last two years will not be forgotten anytime soon. Atlantic Council
• [New] Digital-Only Communication CMS will phase out paper mailings and rely exclusively on electronic communication. Rees Scientific
• The AI-driven media industry is projected to grow by 35% annually through 2030. Brisk Tech Solutions
• AI and video are reshaping media as creators become studios and brands act like creators, driving the creator economy to 1.1 billion people by 2032. Forbes
• Venture capital firms like Atomico see the rise of AI media startups as a long-term opportunity to democratize storytelling and empower smaller creators to compete globally. Tekedia
• Amazon's advertising arm will expand beyond retail media into areas like Connected TV and video ads, becoming a full-funnel activation platform. FinancialContent
• By 2030, retail media will look dramatically different. Affiliate Summit
• Retail media spending in the U.S. alone is set to hit $60 billion in 2025 and will rocket past $100 billion by 2028, outpacing nearly every other digital channel. Affiliate Summit
• The numbers back that up: More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from studios and media companies for the first time. Digiday
• The future of online advertising is changing faster than the latest social media trend, and between 2026 and 2030, big shifts are on the way. Spot N Designs
• Mass adoption of geothermal heat pumps could reduce the demand for electricity by 13% in the next 25 years. PBS News
• Analysts expect in-store media channels to outpace online retail media during the next several years. Doing Business in Bentonville
• Scholarships will be awarded through the Netflix Fund for Creative Equity to support underrepresented talent in the media and entertainment Netflix will join IICT's R&D Council, Academic Council, and Industry Development Council, offering strategic guidance to boost India's AVGC-XR ecosystem. Guidely
• Social media platforms, particularly Crypto Twitter and Reddit, are abuzz with euphoria and a palpable sense of Fear Of Missing Out. Observer News Enterprise
• The integration of F1 into Apple's broader media portfolio could reshape how fans engage with motorsport content. Tekedia

Last updated: 06 November 2025