Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] As media consumption becomes increasingly video-first, interactive and trust-sensitive, the brands that track audience behaviour consistently and adapt quickly will be best positioned to remain relevant in 2026 and beyond. SENAL NEWS
• [New] The U.S. demand will be powered by the dominance of top media businesses, increased digital media consumption, and wider streaming platform penetration for both homes and portable devices. Yahoo Finance
• [New] As the global demand for digital content continues to grow, generative AI is expected to become a core technology for the media and entertainment ecosystem. openpr
• [New] By aligning digital audio performance with Nielsen DMA insights, buyers and sellers across the digital audio space will be able to measure the local impact of their podcast investments, as well as view it alongside traditional media channels like linear TV and radio. / USA Nielsen
• [New] In the year 2026, the social media networks will no longer serve exclusively as a discovery tools, they will also serve as a complete destination to shop. Wisconsin Scorpions
• [New] Key Stat: Adults will spend 2 hours and 14 minutes per day with traditional TV in 2026 - the final year that linear TV will be the leading media activity in the US. eMarketer
• [New] A sufficiently powerful quantum computer could crack the RSA and elliptic-curve encryption algorithms that protect virtually all digital communication today-banking transactions, government secrets, medical records, personal messages. Gray Group International
• [New] U.S. CTV ad spend is projected to increase from approximately $33.35 billion in 2025 to $38 billion in 2026, representing close to 14% year-over-year growth and firmly positioning Connected TV as a core channel in modern media strategies. AI Digital
• [New] DISPUTES As influencer marketing continues to shape consumer behaviour, particularly in the beauty sector, companies are entering 2026 facing heightened scrutiny of influencer claims, disclosures, and emerging litigation risks tied to social media-driven advertising strategies. / UK JD Supra
• [New] If implemented without careful consideration, the US social media travel policy could unintentionally reduce tourism and economic activity while discouraging international visitors. Travel And Tour World
• [New] By 2026, social media platforms will be the largest shopping mall. Circle Aims
• [New] Strong forward-looking momentum: 98% of respondents plan to add new customer communication channels in the next 12 months, and 62% expect to increase messaging investment in 2026. Cision PR Newswire
• [New] Leaders such as French President Emmanuel Macron push back against US threats to retaliate for their attempts to stem the torrent of misinformation from American-owned social media networks. CNN
• [New] In 2026, nine streaming platforms will exceed $1 billion in ad revenue, and CTV will account for 20% of U.S. media consumption. Adtelligent
• [New] Only 30% of agencies, brands, and publishers have fully adopted AI across media campaigns, though half expect to do so by 2026. Adtelligent
• [New] Balanced media plans will outperform channel-heavy strategies in 2026. iHeartMedia
• [New] Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google's platforms. Digiday
• [New] A new report highlights how AI-generated audio could become a meaningful new advertising channel for Google, signaling continued experimentation with generative media formats beyond text and images. Tech Startups - Tech News, Tech Trends & Startup Fundin
• Social commerce revenue is projected to hit $6.2 trillion by 2030, growing at 32% annually between 2023 and 2030, reflecting the rapid expansion of social media retail and its increasing role in consumer behaviour. Los Angeles Times
• By 2035, 73% of global black mass will come from end-of-life battery recycling, compared to 20% in 2024. DGAP
• By 2035, 15% of global critical mineral supplies are forecast to come from recycling black mass, more than double the current 7%. DGAP

Last updated: 12 March 2026