Media Studies This year, and in the years ahead, studies suggest that social media will not just be a place to connect with friends, it will be a crucial touchpoint in the recruitment journey. Data tells us that, in places like China and India, 600 million people will move from towns to cities in the next 15 years. According to Euroconsult's Satellites to Be Built & Launched by 2026 there will be around 3,000 satellites with a mass above 50 kg launched in the next decade. Future studies could investigate how well educational messages disseminated on Twitter increase reader knowledge and potentially change human behaviors. Research studies show that 2017 will be a year of growth and opportunity in the digital marketing and social media marketing space. Paid search, display advertising, social media advertising, online video advertising and email marketing will account for 46 percent of all advertising in five years. Criminal gangs have become adept at utilising social media, greater internet access and smartphones to sell so-called lifestyle drugs to a mass market at minimal risk and cost. 42% of consumers who complain on social media expect a response within 60 minutes. Virtual reality will have an important role to play in entertainment, communications, work. Enterprises will need to invest in equipment, information and communication technologies (ICTs) and data analysis as well as the integration of data flows throughout the global value chain. B2C content creators will appeal more to their target audiences by crafting user-generated content and real-time marketing (especially on social media). Social media and online networks could help researchers assemble large and demographically diverse patient groups more quickly and inexpensively than traditional outreach methods. Social media appears to promote narcissism, smartphones could be causing insomnia, and screens seem to be making our kids less empathetic. Public transportation will play an increasingly important role in reducing emissions and boosting economic growth by ensuring that all members of society are mobile. The growth of social media in the last five years has been staggering and will continue to grow up to 2015 and beyond. Social media offers opportunities to build brand awareness and community. Self-driving cars will need sensors for reading biological or environmental data, communication technology, and a driver decision-making system. The future development of autonomous vehicles will depend on sensors for reading biological data inside a vehicle and environmental data outside. The use of media richer than what is required will cause distraction and the exchange of non-essential communication. Masses of data on citizens' views and preferences will be created. Mastery of social media will be a core competency. New technologies will enable public and private providers to specialise in parts of the value chain. See full forecast Last updated: 18 July 2019
