Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] Key Code Media breaks down the most important broadcast and AV technology trends shaping 2026! Eventbrite
• [New] Mass availability is envisaged starting around 2026 in the US and Europe, while China is planning a mass roll-out of humanoid robots for 2025. DE-CIX - we make interconnection easy. Anywhere.
• [New] In 2025, video content will dominate social media platforms, accounting for 82% of all internet traffic according to industry predictions AdTechGod. Enrich Labs
• [New] Younger generations will play a more significant role in social media dynamics moving into 2025. Enrich Labs
• [New] The social media landscape in 2025 is expected to become more fragmented. Enrich Labs
• [New] Decentralization will shape social media in 2025. Enrich Labs
• [New] In 2025, social media platforms will transition towards prosocial media. Enrich Labs
• [New] There will still be constraints on power like electricity and mass. Business Insider
• [New] In 2026, more brands will need to adapt to Gen-Z and Gen Alpha's desire to unplug from social media and AI platforms. Forbes
• [New] Retail media ad spending on CTV is expected to jump by nearly 46% in 2025, as retailers and streaming platforms partner to close the loop between viewing and buying. Beet.TV
• [New] The planned spin-off of media and linear TV assets called Versant, is targeted for completion by late 2026, remains a critical strategic milestone. investing.com
• [New] The name Ozempic 2.0 has been floating around on various outlets and on social media, as a trending nickname for the next generation of weight loss drugs that are in the works for 2026. Newsweek
• [New] Mass adoption of Worldcoin's identity system, regulatory approval in major markets, and successful partnerships with companies like Microsoft or Google could propel WLD toward $10. CryptoRank
• [New] The migration of audiences from legacy media businesses to social media platforms is a development this century that has been, at once, incredibly swift and incredibly disruptive. Australian Broadcasting Corporation
• [New] The entertainment industry and media will finally recognize that video games are the dominant form of entertainment in 2025. The Drum
• [New] Twitch, a streaming platform popular with gamers, will be included in the federal government's contentious social media ban for children and teenagers. Australian Broadcasting Corporation
• [New] A majority of holiday shoppers plan to use social media and AI tools to make shopping easier in 2025 - from researching gift ideas and discovering sales. Retail Technology Innovation Hub
• [New] While approaches vary, a common theme emerges globally: governments aim to balance protecting children from the risks of social media with the benefits of digital social interaction. Gulf News: Latest UAE news, Dubai news, Business, trave
• The creator economy in the US has cemented its place as a driving force in media consumption habits, with advertising spend projected to reach US$37bn by the end of this year. C21media
• Media companies' spending on AI will grow at a compound annual growth rate of 37.2% between 2024 and 2029, from $2.6 billion to $12.5 billion. Yahoo Finance Singapore
• Creator economy ad spend is projected to reach $37 billion in 2025 - a 26% increase year-over-year, about 4 x faster than the media industry overall (5.7% per IAB 2025 Outlook Study: September Update). Cision PR Newswire
• Creator-economy ad spend will eclipse traditional media in 2025. Quickplay
• Social media companies that fail to take reasonable steps to get children and teenagers off their platforms will face fines of up to $50 million. Australian Broadcasting Corporation

Last updated: 04 December 2025