Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] Developing markets are expected to lead entertainment and media growth rates, with China growing faster than the US in the outlook period. Carlos J. Ochoa Fernandez
• [New] Intelligent systems are expected to outperform social media in customer communication over the past decade. SpringerLink
• [New] Google Photos remains a robust option with plenty of AI features, though you will be subject to Google's ever-loosening privacy policies and will need to exercise caution in order to avoid having your media ingested for AI training. Engadget
• [New] The EU will adopt a start date for children's use of social media as part of a new graduated approach to social media restriction, with parental oversight remaining central. Passle
• [New] In spring 2027 it will bring in a social media ban for under-16s, which will include platforms like Instagram, TikTok and YouTube. / UK The Guardian
• [New] Gaming continues its streak as one of the fastest-growing sectors within entertainment and media, with revenue projected to top $300 billion in 2028. Kavout
• [New] Media & Entertainment is forecast to capture 29.0% share in 2026. FactMr
• [New] Media & Entertainment is expected to account for 32.0% share in 2026. FactMr
• [New] By Industry Vertical: Media & Entertainment is forecast to capture 29.0% share in 2026 where localization volume affects production economics. FactMr
• [New] By Application: Media & Entertainment is expected to account for 32.0% share in 2026 because dubbing and digital video require approved speech. FactMr
• [New] Social media platforms such as Facebook, TikTok, and X are seen as major contributors to disinformation, highlighting the risks companies face in digital ecosystems. Metro Atlanta CEO
• [New] Discord abuse case acquisition has emerged as one of the most active mass tort intake opportunities of 2026, driven by a large and still-growing claimant pool, documented federal prosecutions, and a litigation pipeline that has not yet consolidated into a cost-intensive MDL. Mass Tort Ad Agency
• [New] Retail media sees continued double digit growth 12.3% in 2026 and 11.4% in 2027. dentsu
• Daily media consumption will hit a record 13 hours and 26 minutes per day in 2026, fueled by genAI, resilient social media engagement, stronger-than-expected streaming growth, and a slower decline in traditional TV. eMarketer
• By the end of 2021, there were more than 4.26 billion social media users worldwide, a number that is expected to increase to nearly six billion by 2027. PubMed Central (PMC)
• Asia Pacific is anticipated to be the fastest-growing region globally in 2026 with a share of 29.7%, as television and streaming audiences continue to expand alongside rising internet access, smart TV adoption, and digital media consumption. Persistence Market Research
• Retailers have been looking more at opportunities to influence consideration before purchase intent is fully formed, and that brands are increasingly looking into how richer content can complement their retail media strategies. Digiday
• The strongest 2026 media plans use CTV for addressable reach and brand lift, social and search for lower-funnel capture, and AI-powered video systems to produce native assets for every channel. The Gutenberg
• A media strategy that works on LinkedIn will not translate directly to TikTok. Web Tonic
• Beyond jobs, the accelerating production of convincing AI-generated media, such as deepfakes, is expected to routinely blur the line between real and fake (Vertex AI Search). BuildEZ

Last updated: 13 August 2026