Our Scans · (ZY.4.18) Media Studies · Weekly Summary

• [New] The YouTube TV blackout underscores the ongoing power struggles between content creators and distributors, which other media companies will observe closely for their own future negotiations. FinancialContent
• [New] AI will trigger jobs chaos, not mass job loss. MarketingProfs
• [New] Efficient multilingual communication will increasingly become the key as Mexico continues to globalize, especially through trade agreements such as the United States-Mexico-Canada Agreement. Yahoo Finance UK
• [New] In 2026, content creators are shaping every part of the media ecosystem. Marketing-Interactive
• [New] Social media will continue to be one of the main trends in marketing for companies up to 2025. Zoviz
• [New] The strongest social media strategies in 2025 will come from teams that understand how to use AI as support rather than a replacement. Marketing Insider Group
• [New] In 2025, predictive analytics will become a standard part of social media platforms. Marketing Insider Group
• [New] While chatbots are already common, in 2025 they will become more natural in communication. Marketing Insider Group
• [New] Public-Facing Documentary Projects: Partnering with the Department of Defense or public broadcasting outlets, AI-driven restoration could support educational media, especially for under-told or niche military stories. Military.com
• [New] We believe the media will continue to make the necessary impact to safeguard the future of Ghana. Myjoyonline
• [New] Massachusetts amplified risk messaging on Triple E and West Nile via medical providers, community groups and local media. School of Public Health | Brown University
• [New] The decline in diverse media sources could affect the work of historians, who may have to rely more heavily on conducting interviews to understand historic events. Australian Broadcasting Corporation
• [New] Constant Russian claims that Kupyansk will soon fall are part of an information warfare effort - likely to create a false impression of Russian advances for media audiences both at home and abroad. Critical Threats
• [New] With 2026's FIFA World Cup expected to be the largest spectator event in history, Unilever is already planning how to capitalize on the billions of viewers watching via paid media and sponsorships. Digiday
• [New] Internationally, the BBC's fall from grace as a benchmark for objectivity creates a vacuum that will be immediately exploited by authoritarian state media, such as Russia's RT or China's CGTN, to discredit all Western media. Atalayar
• [New] Regionalized communication strategies will separate global leaders from followers In markets like Brazil and India, WhatsApp accounts for over 90% of business-to-consumer messaging traffic. Morningstar, Inc.
• [New] We might see regulations requiring AI-generated content disclosures (as was proposed in US Senate hearings, and the EU's AI Act likely mandating watermarks for synthetic media). Kukarella
• [New] Some companies are collaborating on detection standards (ex: Adobe's Content Authenticity Initiative for media, which could extend to audio). Kukarella
• [New] Retail media networks are projected to capture approximately 20% of total global advertising revenue by 2030, exceeding $300 billion according to Omdia research. PPC Land
• [New] Advertisers are ready to take advantage: According to Forrester's Q3 2025 CMO Pulse Survey, 86% of US B2C marketing executives plan to experiment with new channels and tactics in 2026, and 83% intend to diversify their media mix beyond the big three. Forrester
• [New] In December, the world's first country-wide social media ban for children will go into effect in Australia, banning children under 16 from major social media platforms. Engadget

Last updated: 20 November 2025