Global Scans · Screens · Weekly Summary

• [New] Optimum TV customers in Texas and North Carolina will soon gain access to Spectrum News' award-winning local journalism, expanding local news and weather coverage for customers. Cision PR Newswire
• [New] The Apple TV 4K is one of the best streaming devices you can buy, but it is not the only option, since there are different cheaper models you could try instead. BGR
• [New] Apple's long-rumored smart home push may finally be nearing launch, with Bloomberg reporting that a new home hub, refreshed Apple TV, and updated HomePod mini could roll out over the coming months. Digital Trends
• [New] While streaming TV is expected to account for 43% of TV ad spending in 2026, it's projected to represent only 18% of sports TV ad spending. Index Exchange
• [New] Streaming has been approaching half of all TV use in the U.S. for most of the past year, and it will likely still command the largest share of viewing by a wide margin. The Hollywood Reporter
• [New] Broadcast television remains the largest individual medium, projected to attract $5.74 billion. Insideradio.com
• [New] Key Opportunity - ATSC 3.0 NextGen TV deployments across U.S. markets and DVB-T2 transitions in Italy, Sweden, and Germany create policy-mandated, multi-year transmitter and encoder equipment procurement waves for broadcast equipment manufacturers through 2033. Persistence Market Research
• [New] Generative AI could reduce film and television production costs by as much as 30%. Autodesk News
• Europe is expected to sustain steady growth as aging TV fleets cycle toward replacement with energy-compliant smart models, creating predictable procurement volumes for the forecast period. Persistence Market Research
• Daily media consumption will hit a record 13 hours and 26 minutes per day in 2026, fueled by genAI, resilient social media engagement, stronger-than-expected streaming growth, and a slower decline in traditional TV. eMarketer
• Longer-term growth fears are overstated, as Netflix remains the best-positioned player in connected TV, with advertising and video games offering attractive opportunities to sustain its long-term growth rate. The Hollywood Reporter
• Amazon Ads UAE, Noon Ads, and Talabat's advertising products are all building the first-party data and programmatic infrastructure that will eventually extend to connected TV surfaces. Rothian Digital
• CTV viewing is surging (+46% in Q2 2026) and buyers expect more biddable inventory and outcome metrics (Samba TV). MediaJel
• DOOH is forecast to grow +12% in 2026 as OOH hits the $10 B mark (MAGNA). / USA MediaJel
• North America is predicted to dominate globally in 2026 with a share of about 35.8%, as it has the world's most advanced television network, combining traditional broadcasters with well-established streaming and connected TV platforms. Persistence Market Research
• Joining the Apple ecosystem in 2026 is the new iPhone 18 lineup, which might include a folding phone, Apple Watch Series 12, iPad mini 8, HomePod mini 2, Apple TV 4K, a touchscreen OLED MacBook Pro, a new Home Hub, and a Smart Home Camera. www.iphonelife.com/
• One-quarter of all advertising delivered to US television screens will be tied to live sports and surrounding programming. Index Exchange
• Germany will likely register a substantial share of 35.4% in 2026 in Europe, backed by its well-established broadcasting industry and increasing adoption of addressable television. Persistence Market Research
• Europe will likely see decent growth over the forecast period, with a share of 18.6% globally in 2026, as broadcasters have successfully integrated traditional television with broadcaster-owned streaming platforms and addressable TV advertising. Persistence Market Research

Last updated: 07 September 2026