Global Scans · Screens · Weekly Summary

• [New] Kinetiq projects broadcast television will capture $4.8 billion of political ad spending, with connected TV surging to $2.7 billion (25.7%) and digital reaching $1.5 billion (14.3%). Insideradio.com
• [New] Major events like the Olympics, World Cup, and US elections will stabilize TV and connected TV, while Meta's surge will reshape the digital advertising hierarchy. eMarketer
• [New] We expect brands to continue to lean into streaming TV ad formats in 2026. Storyboard18
• [New] When the British Film Institute finalises the figures on the number of films and high-end TV shows made in the UK in 2025 later in 2026, it is expected to show a third consecutive annual overall decline. The Guardian
• [New] Key Stat: Adults will spend 2 hours and 14 minutes per day with traditional TV in 2026 - the final year that linear TV will be the leading media activity in the US. eMarketer
• With U.S. CTV ad spend projected to grow from approximately $33.35 billion in 2025 to $38 billion in 2026 - a 14% year-over-year increase-Connected TV has become a core channel that must deliver measurable outcomes. AI Digital
• In 2028, CTV advertising surpasses traditional TV for the first time. blog.xapads.com
• Traditional TV advertising drops to just 12% of global ad spending, while Connected TV races toward 40% by 2030. blog.xapads.com
• By doing so, Netflix will persuade additional subscribers to give up their cable subscriptions, as live TV is cable's one remaining advantage over Netflix. Yahoo Finance
• Apple TV holds the distinction of being one of the only streaming services to offer only original content on its platform: You will not find a rotating library of blockbusters and classic sitcoms there. CNet
• Two-thirds of Gen Alphas will watch YouTube in 2026, far outpacing Netflix and linear TV. eMarketer
• Brands such as Samsung and Apple will push brighter and more efficient OLED and early microLED displays into mainstream models. PC Tech Magazine
• Traditional TV spend is projected to contract from $66.6 billion in 2022 to $43.1 billion in 2028. PPC Land
• Key products like Apple TV 4K, HomePod mini, and the rumored HomePad remain delayed pending Siri's major overhaul expected with OS 27. Macworld
• The largest funding source for programmatic CTV and audio budgets in 2026 is expected to be from linear TV. comScore, Inc.

Last updated: 11 May 2026