Global Scans · Screens · Weekly Summary

• [New] 2027: The year eMarketer forecasts that CTV will surpass linear TV in ad spend. Digiday
• [New] Most 2026 campaigns will use CTV as their primary TV channel, supplementing with broadcast only if budgets allow. Adwave
• [New] Eligible applicants are university students enrolled for 2026-27, juniors, seniors, or graduate students, majoring in journalism, television, radio, film, or media studies, with a minimum 3.5 GPA. / USA All Hear
• [New] Potential upgrades to Siri could further enhance the Apple TV 4K's functionality, making it an even more intuitive hub for controlling your smart home and entertainment system. Geeky gadgets
• U.S. CTV ad spend is projected to increase from approximately $33.35 billion in 2025 to $38 billion in 2026, representing close to 14% year-over-year growth and firmly positioning Connected TV as a core channel in modern media strategies. AI Digital
• The Connected TV statistics show Gen Z users will grow from 49.6 million in 2022 to 56.1 million by 2025, which results in a user increase of 6.5 million users within three years. Electro IQ
• YouTube has become both a partner and an existential threat to traditional TV, now leading U.S. TV-screen viewing for nearly a year and generating more than $70 billion in annual revenue. Further&Better

Last updated: 16 March 2026