Global Scans · Screens · Weekly Summary

• [New] The NFL's current TV contracts have an opt-out clause after the 2029 season, but it has the option to opt out early from its 11-year, $111 billion set of agreements. Front Office Sports
• [New] With the likelihood of carrying games involving Messi in 2027 and 2028, it feels likely that there will be more willing potential traditional TV partners in the U.S., Canada and beyond, even if the streaming rights do not come as part of a new package. MEXC
• [New] 55% of travelers have booked or would consider a trip inspired by literature, and Expedia Group's 2026 Set-Jetting Forecast reveals that 81% of Gen Z and Millennial travelers now plan their vacations around film and television locations. Odessa American
• [New] Next summer, streaming platforms will surpass 50% of US TV viewing for the first time; YouTube will surpass the combined viewership of broadcast television; and FAST will overtake Netflix for TV usage in the US. Media War & Peace
• [New] By the summer of 2026, streaming will surpass 50% of US television consumption; YouTube will surpass all the broadcast networks combined; FAST platforms will overtake Netflix; and by year end, the American television landscape will be forever changed. Media War & Peace
• [New] In 2026, the smartest TV buying strategies combine foresight with flexibility; reducing risk, maximizing opportunity, and making every dollar work harder across both linear and streaming channels. Adweek
• [New] Half of the brands surveyed plan to use both linear and streaming in their TV plans in 2026. Adweek
• [New] 83% of advertisers say they are confident TV will deliver strong outcomes in 2026, with 57% being optimistic about 2026's performance and 26% describing themselves as very optimistic. Adweek
• [New] By 2027, streaming ad spend is expected to surpass traditional linear TV. Adweek
• [New] The Oscars will be streamed live and free on YouTube to more than two billion global users, alongside availability on YouTube TV in the US. FTI Strategic Communications
• [New] High-reach digital video and connected TV are on track for continued double-digit revenue growth and are expected to surpass linear TV ad revenue globally. Streaming Media Magazine
• [New] Linear television will hit a point of no return: In 2026, streaming will continue expanding, but the pace of fragmentation across the TV ecosystem will make it impossible for traditional linear buys to deliver meaningful scale. Streaming Media Magazine
• [New] As households juggle more paid services, 2026 will bring an expansion of bundles from pay TV operators and other aggregators such as telcos and Amazon. Streaming Media Magazine
• [New] Further efforts to unify measurement across linear TV, connected TV, video-on-demand and social environments are expected to gather pace in 2026. Marketing Week
• [New] Meta is aiming to release the microLED based AR headset towards the end of 2027. Ron Mertens
• [New] LG has said it will debut its first Micro RGB television at CES. Engadget
• [New] Equity members voted overwhelmingly to refuse digital scanning in a move which could have big implications for the UK film and TV industry. SKY
• [New] The Oscars will be the first major award show to completely jettison broadcast television. The Week

Last updated: 05 January 2026