Global Scans · Screens · Weekly Summary

• [New] The proliferation of well-funded, content-rich streaming services from major media companies (e.g., Disney +, Max, Amazon Prime Video, Apple TV +) poses a clear emerging threat. Trefis
• [New] Sky, which is owned by the US telecoms company Comcast, will pay £1.2bn in cash initially for ITV's media and entertainment business, which includes its free-to-air TV channels in the UK and ITVX streaming platform. The Guardian
• [New] Amazon used its yacht at Cannes to launch Fire TV Creator Hub, a new section of the Fire TV interface that surfaces YouTube and TikTok video and podcasts, built around 120-plus creators at launch and a target of 500 by 2027. Forbes
• [New] As mentioned, in 2026, U.S. digital video ad spend is projected to exceed $80 billion and account for more than 60% of total TV/video ad budgets. AI Digital
• [New] Apple's services segment, including TV +, Music, and Arcade, is projected to generate $123.28 billion in annual sales. SQ Magazine
• [New] U.S. CTV ad spend will overtake traditional TV by 2028, reaching $46.89 billion versus $45.10 billion for traditional TV. AI Digital
• [New] Apple has not announced a new Apple TV yet, which is likely due to the new Siri delay, as it will play a fundamental role on tvOS, and also with all the upcoming smart home devices Apple is planning to release. BGR
• Digital video is expected to exceed 60% of total TV and video ad spend in 2026, which strengthens demand for sponsor-branded video assets, OTT placements, social clips, and livestream integrations. / USA Globe Market Research
• U.S. digital video ad spending reached USD 78 billion in 2025, while digital video is projected to surpass USD 80 billion in 2026 and exceed 60% of total TV and video ad spend for the first time. Globe Market Research
• Smart TVs now make up 72% of the total TV set installed base in 2025, rising to a projected 85% by 2029. PPC Land
• Linear TV's share of global media spend has fallen from 41.3% in 2013 to 12.4% in 2026, and eMarketer projects linear TV ad spend will decline another 11% in 2026 across national and local. Digital Applied
• The average American expects to spend $1,177 on a new TV, so it's likely one of the most expensive electronics in your home. SlashGear
• YouTube has won the global rights to broadcast the Oscars from 2029 and is pushing into late-night television; Twitch has become a venue for mainstream politics and the games industry. The Sydney Morning Herald
• By 2030, online betting will be a larger segment than OOH or cinema. PwC
• As consumers increasingly source content real-time and on mobile and digital platforms, global traditional TV revenues fell 2.7% in 2025 to $360.5 billion and are projected to continue to fall at a CAGR of -1.1% to $341.2 billion by 2030. PwC
• FAST (Free Ad-Supported Streaming TV) is the fastest-growing OTT revenue stream, projected at $52 B globally by 2026. AgileSoftLabs Blog
• Apple confirmed that tvOS 27 will introduce a systemwide text size setting, allowing users to enlarge text across the entire Apple TV interface for the first time. Access Information News

Last updated: 20 July 2026