[New] U.S. CTV ad spend is projected to increase from approximately $33.35 billion in 2025 to $38 billion in 2026, representing close to 14% year-over-year growth and firmly positioning Connected TV as a core channel in modern media strategies.
AI Digital
[New] The Connected TV statistics show Gen Z users will grow from 49.6 million in 2022 to 56.1 million by 2025, which results in a user increase of 6.5 million users within three years.
Electro IQ
[New] YouTube has become both a partner and an existential threat to traditional TV, now leading U.S. TV-screen viewing for nearly a year and generating more than $70 billion in annual revenue.
Further&Better
[New] Linear TV ad spend fell 12% in 2025, with a further 2.6% decline forecasted for 2026 (which could have been worse without the upcoming Winter Olympics and the FIFA World Cup).
Streaming Made Easy
[New] A modern smart TV from Samsung or another major manufacturer will be better than ever at running streaming apps quickly and smoothly in 2026.
AOL
[New] By 2026, a significant portion of OOH investment is expected to come from automated buying.
Taggify
Last updated: 09 March 2026
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