Global Scans · NLP · Weekly Summary

• [New] A Nielsen survey finds that 73% of global consumers will make changes to consumption to lower their impact on the environment. Business Matters
• [New] Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable. / USA Neilsen
• [New] Nielsen plans to further strengthen its ID system with Participant Panel data expanding its ability to validate and correct external datasets within the Nielsen ID System. / USA Nielsen
• [New] Nielsen ONE will truly power a new era of TV measurement in a digital-first world. LinkedIn
• Nielsen plans to reclassify homes with a vMVPD as Cable Plus homes in 2024. Nielsen
• Nielsen Digital Ad Ratings will enable advertisers to more easily buy and optimize Samsung TV Plus inventory. Neilsen
• Through the transition toward Nielsen ONE, the media industry gains full comparability across linear and digital, and measurement will be complete and representative. Neilsen
• Nielsen is confident Mdundo's growth will accelerate, thanks to increased mobile penetration; an estimated 475 million people in sub-Saharan Africa will be mobile internet users by 2025, almost double that in 2019. CNN
• Nielsen plans to expand beyond basketball. On3
• A joint venture between Nielsen and Catalina, NCSolutions offers ad targeting, optimization and measurement technology that will boost Circana's advertising portfolio. Grocery Dive
• In Nielsen IQ's Mid-Year Consumer Outlook: Guide to 2025, 60% of global consumers said they would buy fewer snacks and confectionary products if prices stay high or climb over the next three months. Food Logistics
• Nielsen is seeking to win accreditation of a new system that it says will be able to count unduplicated audiences for content across linear, mobile and streaming. Variety
• Nielsen will measure Netflix viewership in the U.S. through its Digital Ad Ratings product beginning in 2023. The Hollywood Reporter
• Nielsen MDR is the first phase of its data modernization strategy and will ultimately evolve to be powered by Snowflake's data clean room technology, offering an environment that allows companies to perform data collaboration and analysis with respondent level data from all households in the future. Nielsen
• In joining Snowflake's Media Data Cloud, Nielsen will be delivering the next generation of data products for their clients. Nielsen
• As the female podcast audience grows, Nielsen says it expects to see increasing numbers of medium and heavy users who are more likely to hear and react favorably to podcast ads. Insideradio.com
• Within the Nielsen ONE platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to optimize their media plans, quickly identifying which media mix will best reach their target audience. Nielsen
• With Gen-Z's spending power projected to reach $12 trillion by 2030, according to Nielsen IQ, industry experts say that they are leading the retail revolution. Valley News
• Jack Link's pointed to Nielsen IQ data that identified an opportunity in the meat snacking category, with 33% of children snacking more than three times a day but only 9% opting for meat snacks. Food Dive
• Four-Screen Ad Deduplication represents another significant milestone for Nielsen on its path to launch Nielsen ONE, as it is one step closer to producing a deduplicated total audience number that will enable clients to compare reach metrics across their full portfolio of assets. Nielsen

Last updated: 07 September 2025