Global Scans · Media & Entertainment · Weekly Summary

• [New] How Apple Vision Pro Could Redefine Live Digital Entertainment The launch of Apple Vision Pro, a high-end augmented reality and virtual reality headset that blends digital content with real-world input, marks a shift in how live digital entertainment can be experienced. Apple Magazine
• [New] Media and entertainment advertising will surpass the trillion dollar mark this year, another milestone following one set last year, when global ad revenues overtook revenue generated from consumer spend. MarketingCharts
• [New] Social search is expected to become a key brand discovery channel in 2025, with 84% of marketers agreeing that consumers will search for brands on social media this year. Hubspot
• [New] Netflix, Spotify, and TikTok-like platforms will deliver customised media feeds. AI of the Decade
• The future of YouTube may not be just about individuals recording themselves - it could be about fully automated media companies operating 24/7, producing content that informs, entertains, and inspires at scale. Motivation
• In 2026, the entertainment industry will be a vibrant tapestry interwoven with technology, creativity, and inclusivity. Franetic | Marketing and Digital Transformation Agency
• In 2029, Netflix is likely to remain one of the prominent players in the online entertainment segment, retaining investor attention. LiteFinance
• In 2025, we will see a shift toward influencers and celebrities adopting a more curated, minimalist aesthetic on social media. The Handbook
• Social media platforms, such as Instagram and TikTok, will increasingly serve as platforms for bookings, recommendations, and experiences. Travel And Tour World
• TikTok is a significant threat to Meta's social media dominance and the Facebook parent's ability to attract advertising. Forbes
• Retail media networks - projected to grow 24% annually during 2025-26 - are driven by their command of first-party data, while short-form and interactive videos dominate mobile engagement. MIT OpenCourseWare
• By 2035, AI will not just assist us with work, shopping, or entertainment. Futurism
• In 2025, we will see the integration of AI in the process of sifting through data on social media platforms to identify brand values, audiences and goals that each influencer aligns with. The Handbook
• In 2025, creator-driven platforms (such as YouTube and TikTok) will generate more advertising revenue than all traditional media companies combined. MIT OpenCourseWare
• Investments in experiential entertainment are expected to exceed US$ 350 billion by 2030. MIT OpenCourseWare
• In the Web3 gaming/metaverse arena, startup Wilder World partnered with Samsung at Gamescom to launch a blockchain FPS game with a $100K esports tournament, signaling that Web3 gaming will be a mainstream force in the next wave of entertainment. TS2 Space
• Retail media is big business, expected to account for more than $74 billion in U.S. ad spend in 2026. Digiday
• By 2025, features such as AI-driven targeting and interactive ads will make social media marketing more effective than ever. Telangana Today
• As a technology with the potential to open up vast new frontiers in healthcare, biotechnology, and entertainment, BCIs are becoming a priority in China's push to secure global leadership in high-tech industries. China Briefing News

Last updated: 15 September 2025