Global Scans · Media & Entertainment · Weekly Summary

• [New] The integration of F1 into Apple's broader media portfolio could reshape how fans engage with motorsport content. Tekedia
• [New] On a global scale, the development of large-scale gaming resorts like Metropolitan Park could set a precedent for other cities and regions looking to capitalize on the booming demand for entertainment-based tourism. Travel And Tour World
• [New] Spotify and Netflix Announce Video Podcast Partnership In a major media partnership, Spotify is teaming up with Netflix to bring a curated selection of video podcasts to the streaming giant's platform, starting in early 2026. Medium
• [New] The numbers back that up: More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from studios and media companies for the first time. Digiday
• [New] In 2025, creator / user-generated platforms are expected to generate more ad revenue than traditional media like TV, print, etc. Marketing LTB -
• [New] From WPP forecasts: creator-driven content will surpass ad revenue of professional media in 2025. Marketing LTB -
• [New] Social Commerce to Exceed $1 Trillion by 2028 - Time to Build Shopping Features Social commerce is projected to surpass $1 trillion globally by 2028, with 46% of consumers now purchasing products directly through social media. The Academy
• [New] With the UK's Online Safety Act in force, the UK government is now partnering with several suppliers to carry out age verification on websites, expanding the risk of third-party attacks on social media and gaming platforms. CyberNews
• [New] 8 million deepfake media pieces will be shared in 2025. SQ Magazine
• [New] Deepfake technology, AI-driven synthetic media that can swap faces, mimic voices, or alter images, has leapt from niche experiment to global threat. SQ Magazine
• [New] For the first time, creator platforms like YouTube, TikTok, and LinkedIn are projected to out-earn traditional media in ad revenue. Medium
• [New] China implemented regulations requiring that AI-generated media (deepfakes) be clearly labeled, and it bans the creation of deepfakes that could mislead the public or harm someone's reputation. TTMS
• By 2030, retail media will be among the largest paid media investment categories, with global retail media spending reaching twice the level of global television ad spending. Forrester
• Global retail media spending will grow from $184 billion in 2025 to $312 billion by 2030 at a five-year compound annual growth rate of 11%, per Forrester's recently published Global Retail Media Forecast, 2025 To 2030. Forrester
• The global media & entertainment sector is projected to consume ~30% of total mobile data traffic by 2025, with 5G enabling higher-quality streaming and immersive content. SQ Magazine
• Big conversations about the future of artificial intelligence, clean energy, and how technology will reshape global media. Khaleej Times
• Future-Proof: AI voice clones will dominate education, entertainment, and content monetization in 2025. Narration Box
• In 2025, AI social media marketing tools will have made that process much more manageable. Concept Beans -
• Apple said it will focus on categories like Notes, Media, Messaging, Payments, Restaurant Reservations, VoIP Calling, and Workouts, to start. TechCrunch
• Ahold Delhaize is currently working to use agentic AI as a layer over its retail media platform that will enable media planning and media activation for advertisers with one click. Grocery Dive

Last updated: 20 October 2025