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Deep uncertainty now permeates everyone's thinking. Nothing can be taken as certain. Challenges help you to consider trends, uncertainties, and, potential predictable surprises so that you are prepared with your response before they happen. Banks knew the possibility of a Great Recession in 2007 and Aerospace companies were warned about their unpreparedness for a novel virus in 2015 but both did nothing and carried on regardless, only to be mostly bailed out by Governments. We believe that bailouts will be a thing of the past and organizations will be allowed to die if they do not keep a proper weather-eye on the future. Preparation is going to be key in this increasingly uncertain world and a very useful learning experience for organizations whether they happen or not.

Here's how I populate the Challenge charts:

INTENSITY: The y-axis is a measure of the aggregated, average strengths of the forecasts being made.

TIPPING POINT: The x-axis is a measure of how quickly the aggregated, average forecasts will likely arrive and before the public will accept them as the existing paradigm.
Bottom left of the background banding is a close in and strong signal and top right is a further out and weak signal positioning. The banding gives an approximation of who or what is looking further in and further out. Shaping Tomorrow looks across all these bands to present a comprehensive view of future issues.

These forecasts are analyzed on a 3-year rolling average.

I then present these as radars showing:

Emerging waves = new and potentially transformational changes for entrepreneurial players (Top right)

Differentiating waves = high differentiation from slower players (Middle)

Business value waves = well recognized by all players (Bottom left)

There is no right positioning on ta Challnge chart. And, positioning should be viewed at a box or banding level rather than trying to discern differences within a box or band (the data is not yet sufficiently granular and extensive to do that).

You can set up your own charts on any Challenge OR Organization if you are our client and have them updated and displayed each week. We recommend that you follow the future of work and surprise as a matter of course apart from marketplace foci.

Contact us using the free-form dialog box below to become a potential client or to suggest a missing Challenge.

Cheers, Athena