A Future Prognosis

Athena @ Shaping Tomorrow

8 December 2023
This set of automatically curated slides provides an instant overview about possible futures to help inform present day strategy, and for you to act on opportunities and risks and mitigate threats in a timely manner. Learn more.

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World Outlook
Main factors that cause something to happen globally
By 2030, Saudi Arabia will have at least five universities among the top 200 universities in the world; and refocusing on small and medium-sized enterprises (SMEs) by encouraging financial assistance. Medium
The only way the world could hope to tackle the impending disaster of antimicrobial resistance - which estimates suggest could result in 10 million deaths a year by 2050 - was to fix the broken antibiotic business model. Chemistry World
By 2030, damage to the global climate will be irreversible regardless of the ushering in of new technologies and business models. Financial Times
Global regions, coloured according to number of forecasts
  • In 2024, more brands are embracing subscription models as a means to foster lasting relationships with customers, creating a win-win situation where customers enjoy ongoing benefits, and businesses secure a predictable revenue stream.
  • Global Risks and Resilience supports businesses and decision-makers to navigate energy security concerns and possible development trade-offs related to the energy transition, and to make sure that renewable energy systems are resilient to rapidly changing threats. ODI: Think change
  • Regulating producers out of business in the U.S. will not effectively address global climate change, but export production to foreign countries with hostile regimes and worse emissions profiles while harming food security and affordability. New York Post
  • The European Central Bank will impose financial penalties on banks that take too long to address climate change risks in their business. Linklaters LLP
  • Between rising inflation, continuing globalization and the introduction of new business models, change is the only universal factor that the textile and fashion industry will witness in 2023. Fibre2Fashion
  • Agrifoodtech innovators in Africa are under constant pressure to build business models and operations that will attract venture capitalists. AgFunderNews
  • As Nigeria adapts to global trends, entrepreneurs and investors have a unique opportunity to make their mark. PIECE - WITHIN NIGERIA
  • IDT IDT is opening new possibilities for green and circular business models that will flourish within the UK's business environment. GOV.UK
  • 85% of CEOs believe AI will significantly change the way they do business in the next five years, underlining the transformative potential of emerging technologies. Deadline News
  • Although attacks against larger organizations fell over the past year, SMEs and individuals are still struggling to manage cyber risk effectively. Infosecurity Magazine
  • While 65% of businesses also believe their security sectors are adequately funded, SMBs and enterprise plan to increase security spend in 2024. CyberRisk Alliance
  • The International Trade Administration identified some drawbacks of doing business in Colombia, including unpredictable bureaucratic processes and regulations that can, at times, change without adequate notification. Forbes

A framework that describes a 4-phase level of maturity to help determine potential and inform innovation strategy.

autonomous, entrepreneur, SME, augmented reality, 3D, EV
artificial intelligence, SME, company, 5G, entrepreneur, model
SME, entrepreneur, company, bank, digital, consumer
SME, company, entrepreneur, business, GDP, cost
Past Year: More Positive
Compare changing sentiment to a benchmark of all forecasts
Almost a quarter of UK CEOs (and 39% globally) believe their business will not be economically viable within a decade without a vital change of direction. ICAEW
Large companies that do business in the United States would be required within three years to lay bare their contributions and vulnerabilities to climate change - including, in some cases, the planet-warming emissions associated with their customers and suppliers. E&E News
  • Adult use legalization passed into law earlier in 2023 in Delaware, but business licensing is not expected to begin until around mid-2024, with sales likely starting later in 2024 or early in 2025. Cannabis Benchmarks
  • Business and political leaders fear Berlin will not be able to finance responses to growing challenges, from climate change to the Ukraine war. Reuters
  • SMEs will be supported with tougher regulation on late payers to improve prompt payments, the expansion of Made Smarter in Great Britain and continued funding for Help to Grow. GOV.UK
  • The end of 2023 affords business leaders an opportunity to reflect, recalibrate and reassess, but there has also been an undeniable shift as organizations genuinely commit to and begin the practical implementation of the circular economy as part of their business operating models.
  • The change in business hours will impact customer happiness centers, paid parking zones, public buses, Dubai Metro and Tram, marine transport means, and centres conducting technical inspections of vehicles. Gulf Business
  • The increased adoption of the hybrid working model globally has created more and more opportunities for employees and businesses. DataHorizzon Research
  • The Kenya Federation of Master Builders, representing 2500 contractors - of which 80% are small and medium enterprises (SMEs) - notes that there is a large skills gap in the construction sector both in terms of adequacy of human resources and in terms of the productivity and quality of workmanship. SpringerLink
  • For wider healthcare stakeholders, like the Life Sciences sector, advocating for change in business-critical topics, such as the clinical trial environment, will be a priority. Lane Clark & Peacock LLP
  • A nationwide effort to empower women entrepreneurs in all states could, by 2030, significantly boost direct and indirect employment, showcasing the transformative potential of women entrepreneurship. Yourstory
  • 2023 looks to be a year when both SMBs and cryptofinance companies will be particular targets for cyberattackers. TechHQ
  • The Innovation Authority will continue to provide solutions for the high-tech industry in routine and emergency situations to help entrepreneurs establish and grow ground-breaking companies that will form the backbone of the future of Israeli high-tech. Jewish News
  • With cloud computing becoming an integral part of business operations in 2028, CIOs and IT leaders will have to implement a highly efficient cloud operating model in order to achieve their desired business objectives. Gartner
Financial Impact
Here's something that might change your mind: in the US alone, business-to-business ecommerce sales are expected to reach $1.8 trillion by the end of 2023. Authority Hacker
Asia SME players are expected to power the B2B scene, projected to reach $13 trillion, making up for 80% of Asia's retail spend. Bitcoin Ethereum News
As borders reopen, SMEs are hungry for new growth opportunities overseas Global business travel is expected to reach US$ 1.4 trillion in 2024, a year sooner than forecasted. SME Business Daily Media
Click on the dots or the lines to see the connections
System Map
Creates plausible alternative futures of what can happen and encourages development of a robust, agile response
By 2030, Saudi Arabia will have at least five universities among the top 200 universities in the world; and refocusing on small and medium-sized enterprises (SMEs) by encouraging financial assistance. Medium
Almost two in five of the bosses of global companies fear their businesses will be unviable within a decade because of the struggle to find talented workers and the need to adapt to technological change. The Guardian
From the droughts that have gripped the world this last year to the catastrophic floods in Pakistan, there is no longer any doubt that climate change is a material threat to communities and businesses around the world. PwC
Changing proportion of published forecasts
Global business leaders are dealing with a challenging array of new and persistent risks that threaten their business models. Insurance Business
A widening gyre of conflict in the Middle East threatens to fracture an already divided world, raise oil and gas prices at a time of persistently high global inflation, and direct financial resources to the business of fighting wars instead of the business of slowing down climate change. The Japan Times
Know how others are tackling issues with this topic
As innovative businesses around the world focus on the push to net zero by 2050, it is important to change perceptions of IP ownership and raise awareness of its value to society as a whole. Open Access Government
Estimates that 60% of CIOs at companies worldwide will be primarily assessed on their ability to co-create new business models, revenue streams and collaborate throughout the entire enterprise by 2023. S&P
UK SMEs are at risk of falling behind in the global race for AI adoption. theHRDIRECTOR
Key topics
Investigate what’s transforming or collapsing
Adapting to the new normal of extreme natural disasters, unpredictable weather patterns, and yet-unknown future effects of climate change requires a sustained effort among businesses, industries, and leaders to adopt principles and practices that balance people and planet with profit. Nutraceuticals World
If big businesses and governments do not support SMEs to cut emissions - and quickly - we will ultimately miss the target of halving global emissions by 2030 and fail to avoid the most catastrophic impacts of the climate crisis. Reuters
Indonesia in View 2022 will explore the challenges being faced by local, regional and global streaming services, and what their priorities are around content, localisation and ultimately, business models, for the coming year. Disruptive.Asia
What's Next
Changing proportion of material mentioning future years
In the coming years, many businesses will start using smart assistants to perform various important tasks.
85% of chief executives believe that AI will dramatically change their business over the next years.
How can entrepreneurs benefit from green and sustainable businesses in Nigeria? PIECE - WITHIN NIGERIA
How can businesses prepare now for future changes? eWeek
How can businesses transform their models to a circular economy? AsiaOne
How do business ethics practices coevolve with a changing society and technology advancement as a result of the strategic choices of organizations in adapting to and shaping the environment? SpringerLink
How can investors determine which companies have the right business models to profit in an AI future? alliancebernstein
How can businesses stay ahead by adapting to changing beverage preferences? New tech behind a Restaurant Menu | Your guide to manag
Who are the most successful entrepreneurs in the world? StartupTalky
Advice for other entrepreneurs who might be struggling to grow their businesses? Starter Story
Who gave earlier generations of entrepreneurs the right to unleash the printing press, electric power, cars, radio, the Internet, with all the gargantuan upheavals that th ose caused? Shtetl-Optimized
What are the benefits of robotic process automation for SMEs? Telefonica
What future shocks and opportunities do SMEs expect over the next five years? The Guardian
What is the role of insurance in spurring innovation and productivity among Canadian SMEs? Insurance Business
What are some of the biggest mistakes companies make when adopting platform-based ecosystem business models? The Innovator
What are the common hurdles encountered when putting analytics to work in a business, both in developing analytical models and applications and in building enterprise analytical capability? International Institute for Analytics
The UN leader wants to talk in Hanoi about climate change policies, but how can Vietnam really move forward when it is busy jailing key civil society partners who are critical to national efforts to stop global warming? The Vietnamese Magazine
SMEs and smallholders will find compliance particularly difficult, Croisant adds, making it challenging for firms with smaller businesses in their supply chains - do they support them with compliance or stop using them as suppliers? Global Trade Review (GTR)
How will quantum computing change businesses? Pharmaceutical Technology
What New Business Models Will AI Create Next? Forbes
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