Counterpoint looks to discover possible counter Issues as ways to compete on different playing fields or to see the other face of a double-edged sword.
"To every action there is an equal and opposite reaction." - Newton's Third Law.
So, it is with Issues. For instance, if an industry trend is towards low-cost competition a counter-trend or opposition strategy be the creation of a luxury market in the same space.
Uses of the method
Steps to complete
'Counterpoint' can be shared with others or kept private using the 'Visible to' fields and through the 'tag', 'report', 'share'', 'link and 'comment' functionality. Use 'tag' and/or 'report' to aggregate your analyzes, 'share' with others via email, Facebook and Twitter etc. or add a 'comment' to ask others where they agree/disagree and encourage them to make their own analysis from their unique vantage point.
Technique developed by Shaping Tomorrow
Even with all the advice and tools we have provided here starting a foresight project from scratch can be a daunting prospect to a beginner. Let us know if you need help with this method or want a group facilitation exercise or full project or program carrying out by us. We promise to leave behind more internal knowledgeable people who can expand your initiative for better organizational performance.
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